20 May 11 Tips for Writing Radio Commercial Script

Written by: bikram

Writing radio commercial script is indeed a creative task and one of the biggest challenges since it’s entirely dependent on audio input and sole imagination of the listener. The scriptwriter is often challenged by this mammoth task of immediately connecting with the listener, grab his attention, and send message effectively in a memorable way. It is indeed not easy, if you have not mastered the simple tips while writing radio commercial script here are some tips for you.

Use an appealing voice over, original and different

In radio advertising, the utmost important thing is the voice quality. To grab attention make sure you break the stereotype voice patterns, choose a voice over artist who has very original and different tone of voice, clear and good pronunciation. Do not choose voices, which replicate some celebrity or others. Original nice voice always gets through the ears. If you are using regional dialect, make sure the voice over artist is master in the same language, as foreign languages are not always uttered with flawless perfection. Variation is pitch is important too.

Stir mystery

Don’t preach or inform. No one is interested in your lectures on the radio. Take a symbolic route. Do not reveal the product at first. Stir mystery, build story, hike interest. Then reveal the solution at the end. You may take a complete symbolic route. It will keep listener glued to the radio and pay attention. When the advertisement is direct, straight on face, listener tends to avoid them more.

Don’t stretch too long

Radio itself is a passive medium, people do not pay active attention towards it; they listen to it while doing some work or relaxing and reading. Thus do not bore them with long advertisement, keep your script short, interesting and captivating.

Use sound effects

Plain boring voice over hardly grabs attention. Dramatize your commercial with sound effects. They make the commercial appear realistic, amusing, and complete. It makes your commercial expressive.

Repeat the brand name, but don’t exaggerate

Radio is audio medium, challenged by less attention and lack of visual aid; thus sending the brand name across is very difficult task. People often remember the advertisement however, fail to recognize the brand. As a result, you may repeat your brand name twice, but not more than that. Too repeated effort appears silly and boring.

Tags: Audio Input, Commercial Script, Creative Task, Ears, Foreign Languages, Grabs, Imagination, Listener, Mammoth Task, Nice Voice, Pitch, Pronunciation, Regional Dialect, Scriptwriter, Sound Effects, Stereotype, Tone Of Voice, Voice Over Artist, Voice Patterns, Voice Quality