Celebrity is addressed as a ‘celebrity’, since he or she has already witnessed soaring popularity meter, draws maximum eyeballs and makes heads turn wherever he goes, asks for huge bucks even for a five-minutes show and even his slightest right or wrong move creates wave all over. But still, celebrities are confronted with constant threat of being replaced by a rival or new entrant or being forgotten by the people. Since people are too technology savvy these days, Internet is one good medium to come close to the people and keep up the popularity among fans and followers.
Here are some popular ways of celebrity promotion on Internet.
Own a Facebook page
There’s no other social networking site as powerful, as popular as Facebook. To reach out to the fans and keep them updated with the latest work a celebrity can own a page. It’s a great way to increase the fan and follower base. Just by putting a ‘like’ button the celebrity can achieve millions of followers. A celebrity can post his or her latest pictures, events to attend, achievements, recent offerings and work and all on his page, for the followers to cherish a piece of the celebrity’s life. A celebrity can also treat his fans and followers with regular status updates, reply to comments and frequent updates. It’s a great way to keep up the popularity high. One can do every bit of Facebooking from a mobile phone.
Twitter is magical
Twitter is one more platform to build up a huge base of followers. Twitter also offers high credibility by authenticating a celebrity with verified member status. Twitter is a great tool to let the world know what the celebrity is doing every moment, where he or she is heading to, what he is eating, whom he is meeting, what’s his plan for the day, whom is he dating and partying with. Such updates keep fans hooked onto Twitter, staying in touch with every bit of the celebrity. Twitter also allows celebrities to post personal pictures and upload posts immediately, even from mobile phone.
Blogging
Personal blog is one more personalized way of a celebrity to reach out to its fans and followers. Regular blog posts are a must to keep up the interest of its visitors. It’s like reflection of a celebrity where he or she can freely express his thoughts, ideas, goals, dreams – anything under the sun. Blogs are highly interactive as readers not only read actively, but also drop comments and come back regularly.
Tags: Celebrities Pictures, Credibility, Eyeballs, Facebook, Facebooking, Five Minutes, Follower, Followers, Frequent Updates, Internet Celebrity, Member Status, Mobile Phone, Offerings, People, Popularity Meter, Reply, Social Networking Site, Status Updates, Tool, Twitter
Copywriting is salesmanship in print. This classic statement has been a cause for major debate between advertisement copywriters and client servicing guy or advertisement account management guy in almost every ad agency in the world. Copywriters hold that copywriting is close to a high art, if not a downright high art, whereas, the other group tries to convince them that copywriting is nothing but mere salesmanship, a way to sell a product.
Having sat on both sides of the table, I am pretty much in position to see both side of the picture, and from the position I occupy, both the groups are right. Copywriting is indeed salesmanship in words but it is no less an art. Although I will not qualify it as a high art, but will always give it the credit of being a commercial art.
As I see it, advertisement copy performs two specific functions:
- It attracts retain the attention of target audience by use of sight and sound.
- Create a ground (emotional ground) for marketer to pitch in his product.
An advertisement copy needs to be creative in order to reach these two goals and that too in very limited times (typically in 30 to 90 seconds or in a few square inches). Attaining any of the goal using graphs, charts, numbers, and presentation will not be possible, as each one of them lacks the ability to form any connection with the audience which a well-written advertisement has.
An advertisement tells a story: a story that converts features of a product into benefits for the audience; a story that helps audience make sense of data; a story that touches their emotional chord; a story that helps marketer sell his product.
Each one of them is important: no matter how creative an advertisement is, it will not be considered good, if it fail to sell.
Selling is the end goal of an advertisement copy, and creative story telling is the tool a copywriter uses to meet the goal.
Tags: Account Management, Ad Agency, Advertisement Copy, Commercial Art, Copywriter, Copywriters, Copywriting, Creative Story, Emotional Chord, Graphs, Groups, High Art, Limited Times, Marketer, Salesmanship, Sight And Sound, Square Inches, Story Telling, Target Audience, Tool
Using Twitter and building an audience are two things I’ve written about before. But keeping innovative to maintain that audience is just as important. Keeping people involved in your page isn’t always enough. The mass audience tends to forget fairly quickly, so if you don’t change up your tweeting often, you can find yourself being ignored very quickly. Changing with the times, and updating your account as often as possible are key to staying on top.
One of the best tactics to do that, is the use of sites like tweetlater.com, which allows you to set up tweets at any future date, time, etc that you choose. Sites like these are a great tool to keep your tweets regular. So if you know you’re going to be busy later, or if you have a great idea now, you can always save them to use at a different time. Keeping your tweets coming regularly, and keeping them all stellar, is the best way to keep interest.
Other tools like Twazzup lets you track hashtags, allowing you to see what’s going on in relation to your tweets. This is extremely useful so that you can see who is re-tweeting your hashtags, and what context they’re being reused. This can help you formulate strategies by sticking to campaigns that tend to be more successful than others.
Don’t forget to make use of tools that asses the market you’re trying to reach as well. Services like the Forrester Profile Calculator help you find where and how potential customers are looking for information. Making use of these can really help you grow your page, because you’ll know just how to target that demographic that’s most important to your page.
Finding them is easy enough, but remember that you have to keep writing interesting and engaging tweets to keep them there. Holding attention in the long run is much more difficult that gaining attention at first.
Tags: Asses, Calculator, Campaigns, Changing With The Times, Date Time, Different Time, Forrester, Mass Audience, Profile Help, Target, Tool, Tools, Tweets, Twitter, Well Services
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