Current IT field related information

03 Nov 09 Role of Intuition in Web Designing

We are often led to believe that web designing is nothing but a principle-led mechanical activity, which has very little to do with creativity. Well, I do not think so. It indeed is a principal-led mechanical activity as far as laying out a final page is concerned, but laying out is not when a page is designed. Creation of a web page is nothing but the final execution of the output a designer get during the long ideation. The web page is created then only in the mind of the web designer.

Creativity plays an important role in web designing and so does intuition.

What did I say…intuition?

How could intuition possibly be related to web designing?

Role of Intuition

Well, do not get bogged down by thinking that intuition does not matter in the process of designing a website because it does and it does a great deal. Talk of anything creative and you are talking of intuition playing a role in how it comes about. In terms of web designing, intuition play a significant part when:

  • We chart out navigation map for the website. How users move from one place cannot be known by any other mean if not intuitively. You cannot explain how you know that the website visitors will go to c from a then come back to b then again to a then d and so on and so forth. An experienced web designer just knows how a visitor is going to interact with the website.
  • We chose the color scheme. Indeed color theories are there to assist us on which color will look good with which color and which will look awful. But you cannot explain why a certain type of website works well with certain color scheme, while it fails when other color scheme is chosen. And why one color scheme works well with one type of website and does not work will with another kind of website.
  • We decide the placement of elements in the website. There are many elements that are important for our website, but not all the elements will work at all places. Some elements work well when placed at the first position on above-the-fold while other works at eye-level. Can you explain why this subtle difference matter?

Can you help me find where else intuition plays an important role? Use the comment box and help me know more about this.

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