01 Aug 10 Research Says Women Spend More Time Online Then Men

In a study comScore has found that 18+ women who make almost half of the Internet population spends more time than their male counterpart.

42.4% of women living in Asia Pacific have access to the Internet, whereas Europe, Latin America, and North America respectively has 47%, 50.4%, and 48.1% women net users.

In terms of time spent, 18+ women have outshined men of the same age group in every part of the world. In Asia Pacific region, women spent 17.9 hours on the Internet, while, men spent 16.6 hours. It is 7.2% more time spent by women than men.

Even in Europe and Latin America women are found spending more time on the Internet then men in their age group. In Europe women spend 3.8% more time than men (26 hours a month of women against 25 hours a month of net usage by men). And in Latin America, women spend 27.1 hours a month on the Internet which is 1.5% more than the time spent by men (26.7 hours).

The net usage duration of men and women in North America is almost same. Men spent slightly more time (38.6 hours monthly) on the Internet then women (37.6 hours monthly). See image for details.

Tags: Age Group, Asia Pacific Region, Asia Women, Comscore, Duration, Europe, Internet Population, Latin America, Latin Women, Male Counterpart, Men And Women, Men Women, North America, Women Online