The sale does not begin when a salesman goes out to the market and talks to the prospect, nor do they end when the deal is signed and money is taken from the prospect. This is just one part of the sales process, and a successful salesperson knows that. In this blog post, I am going to tell you about all 3 phases though which a salesperson has to pass in order to become successful in his chosen career.
Pre-sales is the phase in which a salesperson make a list of the probable buyers, qualify them, fix a meeting, and study about the prospects. This phase is important as it gives the salesperson idea about who client is, what he does, and what approach to take during the meeting.
This is the second phase where actual sales happen. A salesman meets the client, know client’s problem deliver the sales pitch presentation, tell the client about his company, offer the solution to client’s problem, ask questions, and handle objection. This phase is very important as this is the phase in which you meet the client and talk to him in person about his problems, and tell the client how the product you are offering is going to solve his problem. Do not over promise. Over delivery (delivering the solution that exceeds expectation) is great, but over promise is bad. This phase culminates with asking for order and making a sale.
This is the third and final phase of a sales process. This is a “follow-up and thank you” phase in which you, the salesperson, need to call up or write an e-mail saying thank you for his time, and if you have not yet got the order than mention that you are looking forward to serve him. And if the product was sold then you should ask the client if he or she is facing any problem with the product you sold. This is very important step and it helps you build rapport with your client.
Each step in the sales process has a role to play. Missing any of the steps is risking business.