21 Aug 10 Why Brevity is Important in Direct Response Copywriting?
Speaking less and communicating more is considered gold in every walk of life then why is it not consider that much sacrosanct in direct marketing copy writing, particularly in online direct marketing copywriting? And why it is not followed by almost all of the online marketers and copywriters? I know there are some exceptions, but exceptions do not make a rule, do they?
How much should one write?
This is an important question to ask. And the answer to this lies in the understanding of your consumer mental makeup because customer in every category has different expectation from the stuff they find during the research. You need to find for yourself how much your customers are going to read.
Provide them less
Do not give your customer everything she wants. Create a craving for more information by providing only what she needs at the moment is one way to keep your prospects coming back for more. Do not just go over and spill all you know on the face of the audience, your audience may not be ready for that. He may never wanted to get all those information in one go.
Do not outstay your welcome
As there is an entry door, there is an exit door as well, and a smart person knows that, and he uses both doors at appropriate time. He understands that no matter how smart, cool, entertaining, or “fun to be with” guest is, people get bored if he does not leave at the appropriate time.
You should learn to do the same with your words. You need to teach them how to leave and at what point. Your words and the wisdom you are sharing with your audience should not outstay the welcome.
Take, talk, and talk, and people will die of boredom
This happens in a party, it happens at home, and it happens in copywriting as well. People cannot stand a constant chatter — not unless you are the most hilarious or knowledgeable guy in the whole universe who knows one thing and everything — therefore, you need to learn to keep your paragraph shorter, and paragraph way shorter, which should culminate in making the whole piece an inch shorter than customer wants.
Always remember, the only way to keep your customers engaged is to keep them craving for more. This could only happen if you know how much to speak and when to speak.
Tags: Audience, Boredom, Brevity, Constant Chatter, Direct Marketing, Direct Response, doors, Exceptions, Expectation, Gold, Mental Makeup, Online Marketers, Online Marketing, Paragraph, People, Prospects, Response Copywriting, Smart Person, Universe, Wisdom
16 Aug 10 Is It Your Habit That’s Keeping You Unemployed?
We often give ourselves to thinking that interviewer biased, and that too against us, always. We blame this for our inability to secure a job even in the soaring economy. If you are still looking for a job, and not getting it then it is time to change the looking glass through which you see the world, for the reason behind not getting hired could be you.
In the following paragraphs, I am going to talk about 3 indicators that tell you that it is you who is stopping you from getting hired, and when I said you, I meant your habit.
3 reasons you are not getting hired
Too high an expectation
Nothing is perfect in this world; neither you nor any job. If you are waiting for a perfect job to fly from the land of fairy and set down in your lap then I am afraid to say the wait is going to be rather long. Meanwhile, I would recommend bagging a not-so-perfect job that matches your skill set, and which can provide sufficient money for you to survive on.
Be realistic. Weigh every aspect of the dream job you want, and see what all you can let go. You will soon be employed.
Too small a net
Are you relying on just one technique to search for the job? Do you feel uncomfortable trying out different job-search tools and techniques?
To catch a lot many fish, a fisherman needs to have a net that is wide enough and strong enough. Similarly, a job hunter needs to widen his net using all the possible tools and techniques to land up in a good job, which sadly enough, very few people are doing, for they are slave of their habit of using one tool.
Too Egocentric (I, me, and myself) cover letter
This is stupendous mistake committed by a job hunter. No one wants someone who has an ego as big as the size of the Milky Way. I know your ego is comparatively smaller in magnitude, but why does not it reflect in the cover letter you send out? Why your cover letter is talking too much about “I”?
Writing I, I, and I will not land you up in a job, forget about a good job, as no one cares how smart, talented, Einstein-esque you are. Your interviewer cares only about his needs, and about an employee who can meet that need. I know what big a dork he is, but at the end of the day, he is the one who will sign your paying slip, month after month.
Wouldn’t it be smart then to satisfy his needs by talking about his company and how you will add solve the problem he has in a cover letter? From where I am standing, it would be smarter, far smarter to this than to talk about I, me, and myself.
If you, unknowingly, committed any of these mistakes then it is time to undo them, should you want to get hired. After all, we call it habit because we do it unknowingly, as a habit.
Tags: Dream Job, Ego, Expectation, Fairy, Fish, Fisherman, Fly, Good Job, Habit, Interviewer, Job Hunter, Job Search, Looking Glass, Magnitude, Milky Way, Mistake, Paragraphs, Rsquo, Search Tools, Skill Set
