A good advertisement may not make a buyer purchase your product, but a bad advertisement will definitely stop a buyer from purchasing from you. This is what a poll conducted by Adweek Media and Harris Interactive has revealed.
In the poll, around 35% of the American consumers have said that they will not purchase a brand because the brand had a distasteful advertisement. Another 28% respondents said that they have said that they didn’t buy the product because they did not like the spokesperson used by the brand, while another 27% said they didn’t buy because of the program and event sponsored by the brand.
This poll has given a strong message to the marketers, and now everyone is forced to be diligent in choosing what to say, how to say where to say, and whom to use to say it. In other words, companies will need to be more careful in deciding their advertisement message, creative expression of the message, program and events to sponsor, and brand ambassador to choose.
We have often spoken if a celebrity has an impact on a brand or not. This poll clearly suggests that it does have an effect on consumer purchase. Marketers now need to be cautious in choosing a spokesperson for a brand, and in the light of this poll, running an extensive test run of advertisements is advisable. See image for the poll result.
Tags: Advertisement, Advertisements, Adweek, Ambassador, American Consumers, Celebrity, Consumer Purchase, Creative Expression, Harris Interactive, Marketers, Message Program, Poll Result, Purchasing, Respondents, Spokesperson