05 Dec 09 How to Write a Press Release
Introduction
A press release is a marketing device used by the public relation department of the organization to inform media and public about the newsworthy development in the organization. It could also be targeted towards informing and building confidence in investors and other stakeholders.
There is a certain process of writing a press release, which I am discussing in the paragraphs below. Before you write a press release, you need to keep in mind that journalists (the primary target audience of your press release) are busy people, so you should not bog them down with your epic press release. Your press release should not be more than one page consisting of 4 to 5 short paragraphs.
Mechanics of press release
Paragraph 1
The first paragraph of the press release should contain the actual news. What has happened, who made it happen, when it happened, where it happened, and why it matters to the readers.
Paragraph 2
Build up on the above paragraph and describe succinctly about the news. This should also contain the information related to the release to put the event or the news in the right perspective.
Paragraph 3
This paragraph would contain further details about the news, and a direct quote from CEO, president or director of the company. You can also have a quote from the vice president or head of the department that is being covered in the press release. For example, you can also put a quote from marketing VP or marketing head, if the release talks about market condition.
Paragraph 4
A brief history of the organization, and its financial and other vital statistics could be provided in this paragraph.
Paragraph 5
Another direct quote from either marketing director, VP, HR head, IT head, etc., should be given to give an overall perspective on the news. You can also use CEO’s statement here. The only thing that you need to keep in mind is that the person who was quoted in the third paragraph should not be quoted here. Readers and journalists need two different perspectives from two different quarters.
Closing thought
Do not forget to provide contact information of the concerned person at the bottom of the press release. Journalists may need to talk to someone to get further clarification on the release.
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Gossimer Press Releases
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account
Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com - November 07, 2009] […]
- Gossimer Became Reseller of the Month for October
October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com - October 17, 2009] […]
- Gossimer Offers One Year Free Extension on Domain Transfer
Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com - October […]
- New Deals Make Gossimer Bigger, Better and Smarter
October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com - October 02, 2009] […]
- Gossimer Offers Unlimited E-mails for $1
Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com - September 28, 2009] […]
- Gossimer’s Expands to Reach Florida
The news is on the air that Gossimer, the fastest growing domain name registration company, is shifting its base to Melbourne, Florida from the first of October. [PR.com - September 27, 2009] […]
- Gossimer Offers the Cheapest .Com Extension
Gossimer, the fastest growing domain name registration company, is going to offer low-cost off-the-shelf .com domains at an unbeatable price for the month of October. [PR.com - September 24, 2009] […]
- Build Your Sales Page with Gossimer’s Cheap Website Builder
Gossimer, the fastest growing domain name registration company, is offering a low-cost solution for one-page website. This product will help the information product makers in making their sales page, and the low cost will help them keep their sales page live for months. [PR.com - September 22, 2009] […]
- Gossimer’s the Ultimate Hosting Plan is Out and Running
Gossimer has released a new Unlimited Web Hosting plan as of July 1st and so far it has been a complete success. The release also provides some information about other innovations being implemented. [PR.com - July 25, 2009] […]
Gossimer Promotions and Announcements
- PHP4 Discontinuation - 18th September September 7, 2009
As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009
We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009
Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]