A press release is a marketing device used by the public relation department of the organization to inform media and public about the newsworthy development in the organization. It could also be targeted towards informing and building confidence in investors and other stakeholders.
There is a certain process of writing a press release, which I am discussing in the paragraphs below. Before you write a press release, you need to keep in mind that journalists (the primary target audience of your press release) are busy people, so you should not bog them down with your epic press release. Your press release should not be more than one page consisting of 4 to 5 short paragraphs.
The first paragraph of the press release should contain the actual news. What has happened, who made it happen, when it happened, where it happened, and why it matters to the readers.
Build up on the above paragraph and describe succinctly about the news. This should also contain the information related to the release to put the event or the news in the right perspective.
This paragraph would contain further details about the news, and a direct quote from CEO, president or director of the company. You can also have a quote from the vice president or head of the department that is being covered in the press release. For example, you can also put a quote from marketing VP or marketing head, if the release talks about market condition.
A brief history of the organization, and its financial and other vital statistics could be provided in this paragraph.
Another direct quote from either marketing director, VP, HR head, IT head, etc., should be given to give an overall perspective on the news. You can also use CEO’s statement here. The only thing that you need to keep in mind is that the person who was quoted in the third paragraph should not be quoted here. Readers and journalists need two different perspectives from two different quarters.
Do not forget to provide contact information of the concerned person at the bottom of the press release. Journalists may need to talk to someone to get further clarification on the release.
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