23 Jan 11 Tips for Brochure Writing
Brochure writing is an art besides its scientific approach. If you are new to brochure here are few helpful tips for you.
Detailed yet interesting
Brochure writing is a detailed affair, yet crispy. Modern brochure writing style is crisp yet very effective. A brochure may run over many pages or consist just 3-4 pages, depending upon its nature. Make sure you include all important information like company’s history and description, CEO’s message, mission and vision statement, product or service detail, achievements. Since brochures are long in nature it will be all inclusive yet crisp.
Keep the style same
Irrespective of brochure’s total number of pages, keep the writing style same all over. If you are talking in passive voice, talk in the same style throughout. Don’t switch on and off between styles. If you have taken a poetic style of writing maintain that throughout. Sign off with the same flavor. Even keep your font style same.
Understand the purpose
There’s no set formula of brochure writing. Brochure writing style may vary depending upon the purpose of writing. A technical brochure or a product brochure; corporate brochure or sales brochure, each calls for a different style and purpose of writing.
Don’t overstuff
Often marketers are tempted to stuff a brochure with maximum amount of factual data. It certainly bores the reader. Don’t overstuff a brochure with data. Keep it light, crispy yet all inclusive. Touch upon all important points needed to be conveyed, and elaborating in short only most important parts. If you are mentioning product features, make sure you convert those features into benefits. Translate each feature into functional and emotional benefit. Break the paragraphs into bullet points when needed, else into short paragraphs. Don’t write a page full, in one single paragraph. Make sure you leave enough blank space or space for images on a page. It makes reading interesting.
Put quotations whenever applicable
Quotations are always appealing. While you craft a brochure page, try to put some quotations wherever they are applicable. It can be some words from the company’s chairman or some famous quotes or simply few lines you wish to emphasize. When the brochure page is designed such quotations can be nicely used in bold and bigger fonts. It easily grabs attention.
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05 Dec 09 How to Write a Press Release
Introduction
A press release is a marketing device used by the public relation department of the organization to inform media and public about the newsworthy development in the organization. It could also be targeted towards informing and building confidence in investors and other stakeholders.
There is a certain process of writing a press release, which I am discussing in the paragraphs below. Before you write a press release, you need to keep in mind that journalists (the primary target audience of your press release) are busy people, so you should not bog them down with your epic press release. Your press release should not be more than one page consisting of 4 to 5 short paragraphs.
Mechanics of press release
Paragraph 1
The first paragraph of the press release should contain the actual news. What has happened, who made it happen, when it happened, where it happened, and why it matters to the readers.
Paragraph 2
Build up on the above paragraph and describe succinctly about the news. This should also contain the information related to the release to put the event or the news in the right perspective.
Paragraph 3
This paragraph would contain further details about the news, and a direct quote from CEO, president or director of the company. You can also have a quote from the vice president or head of the department that is being covered in the press release. For example, you can also put a quote from marketing VP or marketing head, if the release talks about market condition.
Paragraph 4
A brief history of the organization, and its financial and other vital statistics could be provided in this paragraph.
Paragraph 5
Another direct quote from either marketing director, VP, HR head, IT head, etc., should be given to give an overall perspective on the news. You can also use CEO’s statement here. The only thing that you need to keep in mind is that the person who was quoted in the third paragraph should not be quoted here. Readers and journalists need two different perspectives from two different quarters.
Closing thought
Do not forget to provide contact information of the concerned person at the bottom of the press release. Journalists may need to talk to someone to get further clarification on the release.
Tags: Actual News, Brief History, Building Confidence, Ceo President, Differe, How To Write A Press Release, Investors, Journalists, Mechanics, Paragraph, Perspective, Primary Target, Public Relation Department, Short Paragraphs, Stakeholders, Target Audience, Vice President, Vital Statistics, Vp, Writing A Press Release
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