Current IT field related information

09 Nov 10 PPC Ad Writing Tips

You do not get enough space to write 500+ word long sales letter when asked to write a PPC ad for your client, or even for your business. The space is limited, and to make profound impact using that space, you will need to be clever with the words. Just arranging any words, I know you call it a sentence, will not cut it for a PPC market in 2010 and beyond. It has become fiercer. You need to be creative, and have to think out of the box; rather, deny the existence of the box itself.

The tips I am going to share below will help you in that.

PPC ads writing tips

  1. Do not be verbose. Sometimes saying less actually creates more impact. What could be more effective than Nike’s Just Do It, and Apple’s Think Different?
  2. Add powerful call to action in the body of a PPC ad.
  3. Do not use your PPC ad as a sales engine. It will prove to be very ineffective sales engine. I would recommend you to use it as a hook to pull visitors to your website. The single goal of your ad should be to make visitors click the ad. Leave rest on your website’s copy.
  4. If you are a B2B wholesaler, use the order size so that people looking for one piece do not click and waste your money. You can say something like, minimum lot: 1000 pieces, or no retail inquiry, etc. Including lot size is a nice strategy to keep B2C customers from clicking your ads.
  5. Write multiple versions of a PPC ad, and send all live, do the testing, and keep the ones that converts well.
  6. Use action words and active voice. Do not use passive voice in your PPC ads. It will not get you desired result.
  7. Flaunt awards and recognitions, if they matter to end users.

These are some key rules of writing PPC ads. Do not tamper with any of the above. You will soon see the result.

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15 Apr 09 Does iPod Touch or iPhone Provide A Better Media Experience?

Who doesn’t want an awesome portable media outlet?  Something on which to either play the odd game, or watch a few videos whether you be stuck in standstill traffic, or have some down time on the train.  There are plenty of options, most notably the new iPhone and iPod Touch, the only problem is deciding which is better for your needs, as they both offer relatively different features, each with their own pro’s and con’s.

A few downers on the iPhone for using it as a portable media outlet more than a phone, is that you’ll kill your battery ridiculously fast, making the thing practically useless when you actually want to call or text someone.  Apple is sort of becoming notorious for manufacturing products with disappointing battery life, not to mention the fact that Apple doesn’t manufacture replacement battery packs, or anything else of that sort to replace your electricity on the go.  Well nothing besides a car charger anyway, but you’re not always in your car when you need a charge!

Not to mention the biggest iPhone storage capacity is 16gb, not a lot if you’re not planning on doubling your iPhone as a video/game center.  But you would be incredibly surprised at how fast you’ll fill that 16gb, especially if you’re considering buying  few seasons of your favorite television show to pop on your iPhone.

Which is why I say, and prefer, the iPod Touch as a much better outlet.  A much more reasonable and manageable 32GB of storage space, allowing for twice the content of the iPhone.  You won’t have as many battery issues either, as you’ll only be using this device for media, which is exactly what iPod Touch is designed for.  All the same games, video functionality, photo storage, music storage, only better battery performance and more space for all those things you love.

Of course Touch isn’t as convenient as iPhone considering the fact you can always surf the internet and access the iTunes store via the 3G network.  Whereas with Touch you have to be near a Wi-Fi hotspot.  But then it’s all about what you’re looking for.  If you want to play a lot of games and watch a lot of videos on your mobile device, you’ll find better performance capabilities from the iPod Touch.  Whereas if you want a phone with the best gaming a video watching capabilities on the market, but you’re not going to use those things too much, then by all means iPhone away.

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