15 Jun 10 What makes Newspaper Advertising Ineffective?
Gone are the days when your daily newspaper used to have 5/6 advertisements and people used to wait to see those ads. Things have changed with time. Now we no longer wait for an advertisement, rather we flip through pages and ignore the advertisement-cluttered pages, and only few good ads penetrate into our mind.
We notice only few advertisements because we relate to only a few products somehow, or some of the advertisements are done creatively, or they have some unique placement innovation. Apart from classified advertisements, rest of the display advertisements have started showing less of overwhelming response in comparison to others forms of media of advertising. Mostly they go unnoticed. Have you ever thought despite of being most credible medium, offering benefits like refer back value why this medium is not doing well in terms of advertising?
Too many advertisements in newspaper, that’s advertisement clutter, may be one big hindrance on the way of its success. Too many advertisements make us feel irritated and we don’t bother to see each of them. So the message goes unnoticed.
News paper advertising has also become quite expensive. To save expense nowadays people advertise within a small space and compromise with the creativity, making mandatory things like logo, brand name, package shot prominent within the small space. So dearth of creative advertisements has made it quite obvious for the people to ignore them.
In a busy day an average person spends around 20 minutes in scanning the newspaper. In that short time grabbing attention of the person towards the desired message is really challenging act. And also daily news papers stay with us just for a day. Relative short life span of the medium is disadvantageous for the advertisers. So multiple insertions are required to get noticed.
Newspapers generally do not use high end quality of paper, which limit’s the production quality. Poor production kills the creativity.
News paper is not a target market customized medium, rather it’s a mass medium, it talks to all. Several times it may reach all unwanted people, who may never buy your product or service and you may miss out your target market. It always has the risk of reaching out the wrong people.
With growing popularity of internet lot of people have switched over to e-paper from newspaper in hand. Online version of publication may not carry all pages bearing advertisements. And in this case print ad turns into online ad, which is mostly ignored and not remembered.
Hopefully some innovation will change the fortune of news paper advertisements.
Tags: Advertisement, Advertisers, Average Person, Brand Name, Busy Day, Clutter, Compromise, Creative Advertisements, Creativity, Dearth, Hindrance, Insertions, Life Span, News Paper, News Papers, Newspaper Advertising, Newspapers, Overwhelming Response, Production Quality, Short Time
17 Sep 09 Writing A Business Email
Knowing how to properly format a professional business email is very important. Not knowing how to do so could result in you appearing unprofessional, or under qualified, or unfortunately just unintelligent. The business email format follows a fairly strict set of rules, to stay professional, and to flow so that your point is made immediately. Oftentimes you have to write and answer dozens of these every day, so the importance of getting ideas across quickly is invaluable.
Start of by knowing your audience. The format of an email to a colleague, opposed to one directed at your boss, you’ll find are written a different way. Think about how well you know the person, as well as how they fit into the company ladder, as each point will affect your tone throughout the email. But no matter how well you think you know a person, never get too informal. Don’t compromise your professionalism for anything.
Know what you’re writing about, before you compose the email. If it’s an answer to a question, make sure that you know the answer forwards and backwards. The worst thing you can do is give an incorrect answer when someone has come to you for help. So do your research!
Keep the purpose of the email in mind, and stay on topic with that purpose. You want the email to just be a quick question or answer. Something that a person can read with ease, take what they need, and then move on to getting more work done afterward. You don’t want your email to serve as a distraction, not at work.
Address everyone formally, and never make the email about your personal issues. The last thing you want to do is drone on about something that’s making you angry at work. Just stay on topic, keep it short, and remain professional and courteous.
Tags: Boss, Business Email, Colleague, Company Ladder, Compromise, Distraction, Dozens, Drone, Email Format, Incorrect Answer, Knowing Your Audience, Personal Issues, Professional Business, Professionalism, Work Address, Writing Email
Gossimer Press Releases
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010
Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010
The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010
Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010
Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009
Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009
Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009
October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009
Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009
October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009
Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]