Current IT field related information

15 Jun 10 What makes Newspaper Advertising Ineffective?

Gone are the days when your daily newspaper used to have 5/6 advertisements and people used to wait to see those ads. Things have changed with time. Now we no longer wait for an advertisement, rather we flip through pages and ignore the advertisement-cluttered pages, and only few good ads penetrate into our mind.

We notice only few advertisements because we relate to only a few products somehow, or some of the advertisements are done creatively, or they have some unique placement innovation. Apart from classified advertisements, rest of the display advertisements have started showing less of overwhelming response in comparison to others forms of media of advertising. Mostly they go unnoticed. Have you ever thought despite of being most credible medium, offering benefits like refer back value why this medium is not doing well in terms of advertising?

Too many advertisements in newspaper, that’s advertisement clutter, may be one big hindrance on the way of its success. Too many advertisements make us feel irritated and we don’t bother to see each of them. So the message goes unnoticed.

News paper advertising has also become quite expensive. To save expense nowadays people advertise within a small space and compromise with the creativity, making mandatory things like logo, brand name, package shot prominent within the small space. So dearth of creative advertisements has made it quite obvious for the people to ignore them.

In a busy day an average person spends around 20 minutes in scanning the newspaper. In that short time grabbing attention of the person towards the desired message is really challenging act. And also daily news papers stay with us just for a day. Relative short life span of the medium is disadvantageous for the advertisers. So multiple insertions are required to get noticed.

Newspapers generally do not use high end quality of paper, which limit’s the production quality. Poor production kills the creativity.

News paper is not a target market customized medium, rather it’s a mass medium, it talks to all. Several times it may reach all unwanted people, who may never buy your product or service and you may miss out your target market. It always has the risk of reaching out the wrong people.

With growing popularity of internet lot of people have switched over to e-paper from newspaper in hand. Online version of publication may not carry all pages bearing advertisements. And in this case print ad turns into online ad, which is mostly ignored and not remembered.

Hopefully some innovation will change the fortune of news paper advertisements.

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19 Jun 09 Use Your Keywords Correctly

When you write absolutely anything online that you expect to garner attention from web surfers needs to properly make use of inserting keywords.  Otherwise you’re basically wasting your time on blog, articles, etc, that nobody will ever read.  Keywords are the language of search engines, and you want to use them effectively throughout everything you write, so that your site will rank higher on the major search engines.  The higher you rank, the more likely your work is to pop up for anybody randomly searching for content relating to yours.

Although as important as good, fluid keyword placement is, nothing is more valuable than realizing the importance of every word you write, not just the ones intended to trigger search results.  All the keywords in the world aren’t going to make bad writing interesting enough to captivate a steadily large audience.  So never undervalue the importance of quality writing, because that’s what keeps the people coming back after they’ve found you on a search engine.

Put yourself in the shoes of someone using a search engine to find the kind of content you are going to provide through your writing.  Think of the words they would enter into a search bar.  You want to use words and phrases like these relating to your topic, fairly frequently throughout the piece, but not so often that the quality of what you’re writing suffers.  Your content should be clearly discernable and comfortable for the average person to read, but you want to stuff those keywords in as often as possible without compromising that quality.  It’s also worthy to note that you’ll have the most effectiveness on search engines by frequently using your keywords at the top and bottom of a page.

Also, don’t undervalue your title line.  This is the first big draw of any page, and the first piece of information that a search engine takes into consideration, so all of the most important keywords you are using should appear in the title.  Form a relevant, concise title, informative but also quick and to the point, so as to grab the most attention as quickly as possible.

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