18 Sep 11 Online Business Mistakes that You Should Avoid
Online business is not only seeing growing popularity and aspirant entrepreneurs, but also complete failure when fatal mistakes are not uncommon. Here are some of the common mistakes done in online businesses.
Lack of right niche
Often people commit the mistake of not picking up the right niche. If you end up in a wrong niche you may end up wasting your time, effort, money and lose hope. Do your research, before you jump into the vast pool of Internet business. Read more and more about niches, know which you can handle and there’s no dearth of opportunities and growth. Then finalize. But at the same time after a point you need to stop reading and start doing. Unless you start practicing and commit some mistakes you won’t learn the worth of success. Don’t be afraid of failure. Make sure your niche keeps you interested and passionate about the same, so that you can continue with it for years and never get drained out. It should be your choice, not a liability.
Short-term goal
Online business lures many of us because it appears to be easy money making way, ideal for lazy couch potatoes and introverts. Do not take up an online business just to pay your bills and deciding to leave it the day you secure something bigger and better. Such decisions are miserable and will make you end up in hopeless situation. All advertisements circulating on the web claiming ‘Make money online’ promise instant money. It is a big lie. No one can be successful overnight. Always think in terms of a long-term goal. Only when you have a long-term approach you will invest your 100% effort into it single-mindedly and secure assured success. Be persistent, patient and innovative. Do not expect the flower to blossom overnight. Instead of looking for monetary gain right from the beginning, start focusing on the work and it will lead you to success.
Not tracking the traffic
It’s surprising that many small business entrepreneurs simply overlook the traffic or are found to be complete ignorant about web traffic, its source, traffic behavior and the like. Your web business can be successful only when you have large web traffic. A person comes to your site, looks around, reads, develop an impression and then leave, and if really likes your site; talks about it with friends and family. They may come back again and again, only when they remember you. In this clutter there are chances of forgetting you and you lose them forever. Can you afford to lose them? Ask your visitors to register at your site with their name, contact detail and email address. Ask them to sign up for newsletters for good deals. Keep a track of everything: source of traffic, which link was clicked how many times etc.
Be careful and don’t repeat these common mistakes.
Tags: Advertisements, Aspirant, Big Lie, Business Entrepreneurs, Business Mistakes, Couch Potatoes, Dearth, Easy Money, Hopeless Situation, Internet Business, Introverts, Long Term Goal, Monetary Gain, Niche, Niches, Right From The Beginning, Short Term Goal, Term Approach, Time Effort, Wasting Your Time
05 Mar 11 How to Begin Your Freelance Writing Career
The growth of the Internet has translated into increase in demand for content producer, which means a lot of demand for writers. If you are a writer than you are born in the right time, as there is no dearth of writing assignment and you do not need to write a book or a play to live off your writing talent. And if you have not started yet then this article will help you start out, so start your journey.
Master the art of writing for web
Writing for web is remarkably different than writing for print, as the attention span of people on the web is pretty short. You need to write using bullet points, headings, subheadings, images, etc.
Master the art of writing headline
A headline is very important in increasing the open rate of your content. You may get the best ranking for all the keywords, but if you do not have an attractive headline, your article will not get read. You should know how to write killer headlines.
Learn a bit about keywords and SEO
A little knowledge of SEO and keywords is required for all online writers, as keywords are the basis on which the entire web is organized. You should educate yourself on these two.
Prepare a portfolio
Writing is an art, and you are an artist. And an artist who does not have anything to show cannot support his claim of producing a fantastic piece of art. You should, therefore, prepare a portfolio keeping everything that I talked above. This will be your asset that you will need to show your clients.
Write a cover letter
A cover letter is like a direct sales letter. It either persuades your prospective clients to see your portfolio, or it can bore them to death. Many a freelancing assignments are made or broken at this level only. So spend good deal of time in creating a killer cover letter that can literally pull your clients with hands and make them read your sample articles.
You should follow the above given suggestions to start a freelance career. You can add some more items to your preparation, but you should not remove any. Each one of them is important. Very important!
Tags: Attention Span, Attractive Headline, Bullet Points, Content Producer, Cover Letter, Dearth, Entire Web, Freelance Career, Freelance Writing Career, Freelancing, Headings, Journey, Killer Headlines, Little Knowledge, Master The Art, People On The Web, Prospective Clients, Right Time, Sample Articles, Web Writing
15 Jun 10 What makes Newspaper Advertising Ineffective?
Gone are the days when your daily newspaper used to have 5/6 advertisements and people used to wait to see those ads. Things have changed with time. Now we no longer wait for an advertisement, rather we flip through pages and ignore the advertisement-cluttered pages, and only few good ads penetrate into our mind.
We notice only few advertisements because we relate to only a few products somehow, or some of the advertisements are done creatively, or they have some unique placement innovation. Apart from classified advertisements, rest of the display advertisements have started showing less of overwhelming response in comparison to others forms of media of advertising. Mostly they go unnoticed. Have you ever thought despite of being most credible medium, offering benefits like refer back value why this medium is not doing well in terms of advertising?
Too many advertisements in newspaper, that’s advertisement clutter, may be one big hindrance on the way of its success. Too many advertisements make us feel irritated and we don’t bother to see each of them. So the message goes unnoticed.
News paper advertising has also become quite expensive. To save expense nowadays people advertise within a small space and compromise with the creativity, making mandatory things like logo, brand name, package shot prominent within the small space. So dearth of creative advertisements has made it quite obvious for the people to ignore them.
In a busy day an average person spends around 20 minutes in scanning the newspaper. In that short time grabbing attention of the person towards the desired message is really challenging act. And also daily news papers stay with us just for a day. Relative short life span of the medium is disadvantageous for the advertisers. So multiple insertions are required to get noticed.
Newspapers generally do not use high end quality of paper, which limit’s the production quality. Poor production kills the creativity.
News paper is not a target market customized medium, rather it’s a mass medium, it talks to all. Several times it may reach all unwanted people, who may never buy your product or service and you may miss out your target market. It always has the risk of reaching out the wrong people.
With growing popularity of internet lot of people have switched over to e-paper from newspaper in hand. Online version of publication may not carry all pages bearing advertisements. And in this case print ad turns into online ad, which is mostly ignored and not remembered.
Hopefully some innovation will change the fortune of news paper advertisements.
Tags: Advertisement, Advertisers, Average Person, Brand Name, Busy Day, Clutter, Compromise, Creative Advertisements, Creativity, Dearth, Hindrance, Insertions, Life Span, News Paper, News Papers, Newspaper Advertising, Newspapers, Overwhelming Response, Production Quality, Short Time
