Tag Archives: free firewall

Ten factors that affect search engine ranking

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Here is the list of top 10 factors that affect search engine ranking.

1. Use of Keywords in Title Tag

If I am allowed to work on only one aspect of a site, I would work on the Title Tag . Put all your keyphrases in your title tag, but also remember not to overstuff it! For best results you gotta optimize each page individually.. Lets say your first page has information about “free antivirus” then you should have key phrases like – “free antivirus, download antivirus, best antivirus” etc. Lets say your second page has information about “firewalls” include keyphrases like “free firewall, best firewall” etc.

2. Keyword Use in Body Text

Now its pretty obvious that if your web page doesn’t contain any information about Antivirus but still contains key phrases like -– “free antivirus, download antivirus, best antivirus”, it aint gonna work!! The point being, please make sure that you have the text in the webpage that you have on your title tag!! Don’t worry about the density of the key words. There is no relation between the density of the keyword and its rank on the search engine

3. Relationship of Body Text Content to Keywords

Remember, google is google because its got some serious smart guys working for it, so don’t be under the impression that fooling them is gonna be easy. Just stuffing a key phrase into a completely unrelated page wont do you much good.

4. Keyword Use in Domain Name

Some disagree with the importance of this one, though I feel it does not play a major role, why take a chance? Especially if you want to start a new site.. That said, remember that you choose to lose more than gain if you have an established site with a good pagerank! Note that there are websites that offer excellent services when it comes to web hosting

5. Keyword Use in Page URL

Again different SEOs take different sides on the importance of this one. I believe it is of some importance, but doesn’t make sense to change the urls for an existing site with a decent pagerank.

6. Keyword Use in ALT Attributes and Image Titles

I think this is extremely important. Maybe even more important than url and domain name. Experince shows that image optimization is a wonderful way to make a page appear higher on the search list to a desired query

7. Keyword Use in H1 Tag

Inspite of critics deeming tweaking with H1 tags as useless, its been proved otherwise. Head up the body text with an H1 containing the keyphrase.

8. Keyword Use in H2, H3, H… Tags

Since we have used it in H1, why not use it in H2, H3, et al..

9. Keyword Use in Bold/Strong Tags

I deem this method as moderately important. It helps Google in analysing what your page is about and what can the reader expect to find on it.

10. Keyword Use in Meta Description Tag

Definitely important. Each page should have a custom title and meta description tag. The ability of the Meta Tag to make it appear on the search list should not be underestimated.

 

All said and done, it should be remembered that CONTENT is the king!!

 

Antivirus and Firewall software

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As more and more computers connect to the Internet, it becomes more lucrative for virus makers to keep on making programs that expose a victim’s data.  The proliferation of viruses on the Windows platform have become cannon fodder for Windows detractors to further rub in the fact that Windows alone is not secure.  So what can a common Windows user do to protect themselves from such attacks?  The answer is to install an antivirus and firewall on your computer.

Installing a firewall and antivirus on your computer is essential for anyone whose computer is connected to the internet.  Surely, even those who frequently transfer data from one computer to another should also consider getting at least an antivirus to make sure that their data are safe from attack.  So what should one look for in an antivirus and firewall?

First of all, remember that a firewall is only necessary if you will be connecting to a network or to the internet.  The main function of a firewall is to monitor or control the incoming and outgoing data on your computer.  Essentially, it helps in blocking harmful connections from other computers to your computer.  Take note that some malicious software or even hackers would be able to easily take control of your computer if it is not sufficiently protected from attack.  This are usually done by injecting data or getting data from your computer through one of your computer’s ports.  Ports can be compared to openings on your computer where a user with enough knowledge can send and retrieve data to and from your computer.A firewall is able to prevent attacks by blocking or closing down ports on your computer and also monitor those that are required for your computer to continue functioning correctly.  Not all ports should be closed or blocked and your choice of firewall should be one which has the ability to determine which of these ports are dangerous and which can be safely used.

Antivirus programs on the other hand are programs that prevent your computer from getting viruses, or in the event that your computer does get infected by a virus, be able to remove the virus and either quarantine it or get rid of it permanently.  Unlike firewall software though, an antivirus program is essential on any computer that transfers data through other means like through floppy disks, USB flash drives or even direct network connections to another computer.  Viruses are designed not only to expose your data but are sometimes designed to modify or destroy the data completely.  This could be very costly for people with valuable data stored on their computers indeed.

Windows XP and Windows Vista comes with their own built-in firewall but these firewall programs pale in comparison to third-party firewall programs that one can purchase or get for free from the internet.  Some of the more popular firewall programs even have antivirus features included in their more advanced products.

ZoneAlarm is one of the most popular firewall programs which can be downloaded for free or for a fee for more advanced versions.  The free version of ZoneAlarm only includes firewall protection without the antivirus features included in its paid versions.

On the flipside, most antivirus programs also feature firewall protection in their more advanced paid versions.  When it comes to free antivirus, some of the leading programs include AVG, Avast, BitDefender and Avira AntiVir.  As for paid antivirus programs, the popular ones include Norton, McAfee, and TrendMicro.  Take note that for the paid versions of all these great antivirus products, firewall features are usually included already, thus there is no need to install a separate firewall anymore.

The biggest question for those who have decided to get an antivirus and firewall on their computer is which product should I get?  All the antivirus and firewall programs mentioned earlier have their merits and corresponding weaknesses.  Depending on your needs, you may not need an overly complex program to scan or protect your computer.  It all boils down to usage and preference.  Being a careful and responsible computer user can save you more often than having the best antivirus and firewall money can buy.  If you stick to legitimate websites and careful with the files and programs you keep on your computer, even the most basic of firewall and antivirus software on your computer will suffice.  Remember, when it comes to virus and hacker attacks, the best defense is good common sense.