Tag Archives: Google

Ten factors that affect search engine ranking

Here is the list of top 10 factors that affect search engine ranking.

1. Use of Keywords in Title Tag

If I am allowed to work on only one aspect of a site, I would work on the Title Tag . Put all your keyphrases in your title tag, but also remember not to overstuff it! For best results you gotta optimize each page individually.. Lets say your first page has information about “free antivirus” then you should have key phrases like – “free antivirus, download antivirus, best antivirus” etc. Lets say your second page has information about “firewalls” include keyphrases like “free firewall, best firewall” etc.

2. Keyword Use in Body Text

Now its pretty obvious that if your web page doesn’t contain any information about Antivirus but still contains key phrases like -– “free antivirus, download antivirus, best antivirus”, it aint gonna work!! The point being, please make sure that you have the text in the webpage that you have on your title tag!! Don’t worry about the density of the key words. There is no relation between the density of the keyword and its rank on the search engine

3. Relationship of Body Text Content to Keywords

Remember, google is google because its got some serious smart guys working for it, so don’t be under the impression that fooling them is gonna be easy. Just stuffing a key phrase into a completely unrelated page wont do you much good.

4. Keyword Use in Domain Name

Some disagree with the importance of this one, though I feel it does not play a major role, why take a chance? Especially if you want to start a new site.. That said, remember that you choose to lose more than gain if you have an established site with a good pagerank! Note that there are websites that offer excellent services when it comes to web hosting

5. Keyword Use in Page URL

Again different SEOs take different sides on the importance of this one. I believe it is of some importance, but doesn’t make sense to change the urls for an existing site with a decent pagerank.

6. Keyword Use in ALT Attributes and Image Titles

I think this is extremely important. Maybe even more important than url and domain name. Experince shows that image optimization is a wonderful way to make a page appear higher on the search list to a desired query

7. Keyword Use in H1 Tag

Inspite of critics deeming tweaking with H1 tags as useless, its been proved otherwise. Head up the body text with an H1 containing the keyphrase.

8. Keyword Use in H2, H3, H… Tags

Since we have used it in H1, why not use it in H2, H3, et al..

9. Keyword Use in Bold/Strong Tags

I deem this method as moderately important. It helps Google in analysing what your page is about and what can the reader expect to find on it.

10. Keyword Use in Meta Description Tag

Definitely important. Each page should have a custom title and meta description tag. The ability of the Meta Tag to make it appear on the search list should not be underestimated.


All said and done, it should be remembered that CONTENT is the king!!


Making sense through Google AdSense

How about some money making when you are just writing fun stuff or stuff you love to talk about on internet. Google AdSense, a revenue generation program of Google allows normal users of internet an opportunity to earn while letting their heart out. Google provides these services not only for the blogs and sites but very recently they have extended AdSense for domains. Publishers can earn revenue by placing ads on their undeveloped domains.

AdSense basically provides revenue by putting advertisements on all web pages of a site or a blog with no additional resources. Setting up AdSense does not require any special skills, it is made in a very customer friendly way so that anyone can follow those easy steps and get started. AdSense delivers the relevant ads according to the content of your site, specifically targeting your site. The words have different meanings in different contexts. AdSense is an intelligent program which understands the context of the content and display ads accordingly.

Google strives to get you the maximum revenue from you web page by pitting two types of ads against each other:

  • CPC: Cost per click in which revenue is generated by clicking on the ads.
  • CPM: Cost per thousand impressions

Whatever is best suited for your site, is displayed there and generates revenue for you. You can also put search boxes in your site and you will find ads relevant to searches performed by the visitors on your site. Searches also yield money and add to your revenue.

Setting Google AdSense

Setting up Google AdSense requires minimal investment in terms of your time. You only need to send an online application, on approval, you get a code which needs to be pasted in your site’s code and here you are, AdSense ready. AdSense allows you to customize the ads format in terms of space, color scheme, appearance and templates.

Ads for every content

Due to a wide base of advertisers, Google has ads for everyone, however specialized the content may be. Moreover, you have access to thousands of advertisers without bothering to interact with them, Goodle manages this for you. AdSense works according to geography as well resulting in helping local advertisers target their audience.

Premium AdSense Service

If you are one of those who get 20 million page views per month or 5 million searches (the standards may vary), then Google offers you Premium AdSense service which has many facilities as compared to regular AdSense users. One of this is a dedicate Google representative which will help you with optimization and of course more revenue generation. The ads are much more customized and almost completely blended with the content. The sites like LinkedIn, MySpace are under the Google Premium AdSense service and you can have an idea of what it actually looks like.

Google Adsense has something in it for everyone. You can rake mullah with this revenue generation program. All you have to do is generate traffic for your site and Google will take care of the rest.


When people like Douglas Englebart and JCR Licklider began to dream at the end of the’50s, in what would be the more primeval Barrage of what today is the Internet, there was something that was very clear: The Internet was not going to have center. Outside what was, it would be a large and heterogeneous network without a central government that it could dominate. In those days, in the Cold War, the logic of such a premise was military in nature: the first electronic interconnection system, freed from any centralized structure, it would in the event of a possible nuclear carnage, indestructible. Moreover, in the event that Washington was destroyed or the Pentagon could not respond to the attack of the communist devil, the network system centric be responsible for operating the entire nuclear arsenal and ensure that neither the USSR won the war.

Today, the military barracks have little relation to the use of the Internet to millions of users around the world. However, the original design prevails and there lie many of the features of the Web today. One consequence of this design-icefall we took this time-implies equally to companies and users in a very specific aspect: advertising.

Because otherwise the network structure of the Internet is the cause of which do not exist in your area larger channels or large audiences. That makes the Internet a mass medium incomparably freer and more accessible than they are, for example, radio and television. On the Internet, a large company that does not want to advertise, to continue with the examples, or a large television network with 25% of the share nor a popular radio station, with similar percentages that are made available to the desired targets. The “hearings” on the Internet, are vastly inferior. Not even the great general portals such as Yahoo or Google, could boast of figures that were not the laughing stock of any means of broadcasting generalist today. Thus, announcing a product on the Internet becomes complicated and for which the usual channels of dissemination have become ineffective. The delicious icefall of the network is responsible for that.

However, far from becoming somewhat disappointing, advertising on the Internet has become virtually indispensable for most large companies are in the industry that may be. And for medium and small, advertising on the Internet embodies the possibility of a qualitative leap not insignificant. This is not due solely to the undoubted popularity of the medium: the Internet is “fashionable” is a truism hardly qualified. However, despite the strength of this’ fashion ‘, the benefits of advertising on the Internet is not just evident in that idiom, quite the contrary.

TV advertising is beset by the zapping. People passing by unexpectedly ads from newspapers and magazines without providing undue attention. Even the radio, since the mechanism of the dial has given way to digital tuning and memorization, has seen its users also are passed to the zapping. Against this backdrop, most of the advertisements in these media-let us call them ‘classic’-limited or are satisfied to run a successful strategy of’ visibility ‘. That is: because you can not rely on information from the advantages of a product, much of the ads are intended only to make it visible. Remind us, the consumers, that there is such a trademark. In many cases, this may be enough.

However, the very structure of the Internet provides a level of interactivity and requires a level of care immensely superior to that enjoyed by the media ‘classic’. The quantity and quality of information it holds a consumer browsing a Web page commercial, albeit only three or four viewing graphic designs, reading three or four paragraphs in diagonal and clicking a few links is enormous. Much more than that handled in an advertisement that will travel the roads of the media ‘classic’. Thus, the benefits of advertising on ‘Internet’ are obvious, just as well as the great difficulty that we have already hinted before: how to potential consumers in the commercial desired page.

Under these assumptions have emerged a number of initiatives within the field of business advertising, and operation of a different style, which are intended as intermediaries between companies eager to advertise on the Internet and the increasing number of users of the icefall Internet.

The first and main barrier faced by these companies, e-marketing also falls under its own weight: because the Internet is a public space and free (not well connected, but this has nothing to do and even on track to improve through competition among flat rates), who might wish to be disturbed by advertising, while connected. The relatively limited success of the banner ads that shows is that very few people bother to do free advertising and desire for itself.

Thus, these companies have concluded that the majority only way to make their advertisers happy and bring a lot of traffic to your pages is, in one way or another, to involve the users of their own profits. That is, and put more clear: pay users to view ads, to enter the pages of commercial companies that hire their services, to think about commercial products, to accept advertising in its unsolicited mail accounts, and so on.

In recent months there has been in Spain for a ‘boom’ of these companies, which are scrambling to get the favor of advertisers. These advertisers are convinced through two basic arguments: a much more affordable than in the media ‘classic’ and a portfolio of ‘users’ of their services sufficiently broad to be of investment interest. While it is not the first, competition is strong (although profits for companies in e-marketing does not come into play) in the second game has entered a kind of promotion pyramid. Companies offer bonuses paid to its users by providing more paid users, who were called in the argot of the medium, ‘direct referrals.”

In these ‘referrals’ are also open up the same bonus, so the pressure to convince new followers not lapsed, but, on the contrary, it increases. With the addition of that when they get direct referrals to convince new users that will become your own direct referrals-they will become, also, in referring indirect primary user. The chain airfares can reach up to 16 levels (in the case of the company TheMail), although it is more usual to be offered about 5. The benefaction referred to moves by between 5% and 20% for the case of direct and between 1% and 10% for the case of indirect. This means that the user initially which is on the cusp of pyramid adds to their profit% indicated that they are accumulating their entire suite of referrals.

Finally it should be noted that when a user signs up a company directly through its headquarters site, the subsidies do not exist. If it does through other, their salaries are not changed, but benefits to those who are above him / her in the pyramid.

What pyramid system deserves a comment more often ‘business pyramid’ are regarded as something halfway between the ‘scam’ and ‘fraud’. In principle, e-marketing firms are neither the one nor the other. The ‘pyramided’ only appears as a bonus, a ‘sweet’ added so users can win some more and, incidentally, see the company increased its portfolio of users, i.e., its stock ads. However, from another point of view, the ‘pyramided’ system can also be seen as almost a necessity, the only way we are going to get some real money. Because of a simple way: without question, is hardly going to reach the minimum charge for the first check in any company. Or, to quote the words of David Hinojosa, director general of the company has launched ‘It-Easy’: “if a user joins a service of its kind, will earn money if you have a large number of referrals, as failure have any question, should receive thousands of promotional emails to earn some money, indeed, we are aware, very difficult to achieve. According to our knowledge of other similar companies, receipt of a message a week and is “good”. If we reach this pace, a user would take about 38 affiliates years to get 10,000 pts., whereas if you have a tree of referrals from 1000, that figure reached in little more than a month. The example speaks for itself.

This entry was posted in General, Internet and tagged Barrage, Carnage, Central Government, Centralized Structure, Douglas Englebart, Generalist, , Heterogeneous Network, Jcr Licklider, Laughing Stock, Mass Medium, Military Barracks, Network Structure, Nuclear Arsenal, Original Design, Percentages, Radio Station, Structure Of The Internet, Television Network, Television On The Internet on by GoniG.