Written by: bikram
Packaging experts have mastered the craft of designing and creating the wrapper of a product. Every product comes within a mask or wrapper. Initially packaging was introduced for functional purpose only – to hold the product within and safeguard from outside while acting more as a protection shield. But with growing popularity of attractive packages, packaging has become an industry altogether innovating spectacular packages. Packaging experts have not only mastered the art of designing packages, but also the technical part of measurement, strength, durability, and power. But many brand experts decide to save some money and settle for a mere designer instead of packaging expert, without realizing the fact that a poor package can kill a good product. A good package can even sell a bad product, even if for once; but a bad package can ruin entire future of a good product. What are the mistakes that bad packages bring along?
Often packages are found bearing atrocious color combinations which look extremely flashy and distracting. Don’t do it. Just with bright colors you can’t make your package attractive and seductive. Use colors tastefully. Don’t put too many colors either. Understand the product category before using colors. As for example, a baby diaper package can bear pink, blue, white colors and appear more vibrant than bearing conflicting colors like red, golden, or black. So understand the product first and its users.
Next to color, it’s the typography or font which counts the most. Don’t use too heavy and bold font just to get noticed. Font type is related to the product type as well. If it’s a perfume or a florist brand you can choose nice italic calligraphic font. But if it’s a detergent brand which wishes to get noticed in the supermarket shelf needs bold thick font like Impact.
Often packages bear too much of text, product descriptions, recipe, testimonials, tips besides mandatory details. We don’t realize we buy products for its use and hardly go through the text on packages unless it’s something new to us and we are unaware of its usage. In that case, put a catalogue within the package like hair removal cream needs direction assistance text. But don’t put all text on the wrapper itself. Keep blank space as much as possible, it makes the package look better and neat. Especially for FMCG products keep the text less.
Most of the average packages are overlooked since they are not interesting and bear same old fashioned shapes and designs. Innovate. Stand out! That’s the only way to break the clutter. You may need to innovate a new shape of the bottle or create a shape resembling a hanger on the top to pick up the package.
Tags: Attractive Packages, Baby Diaper, Bold Font, Bright Colors, Color Combination, Color Combinations, Detergent, Florist, Functional Purpose, Mask, Measurement, Perfume, Popularity, Product Category, Product Descriptions, Product Packaging, Strength Durability, Supermarket Shelf, Thick Font, Typography