Written by: bikram
Writing for web has always been different than writing for any other media, and it has become even more different because of the explosion in websites created everyday and changes that search engines are bringing to its search algorithm. What worked earlier may not work now, so it is very much important that you know what will work in 2011. I am sharing 3 tips that will help you understand web writing more closely.
This is the major mistake most of the inexperienced writers do when exposed to SEO – they start writing for search engine bots to please them. This is a mistake because even if – the chances of which is very slim – search engine bots liked your content and ranked it high in its SERP, but it still it will not convert well because it is not written for human users, which will force major search engines to drop it from top ranking. Writing for search engines never works. Always write for humans.
Repeating one complex word – yes keywords are a little complicated – many times in a short span of 4-5 sentences will make readers quiver with anger. No one will again want to come back to your page to read the content. Using keywords in an article is fine, but using it too many times just pushes everyone away – search bots as well as users.
Search engines do not rank a page only because it is highly optimized for a keyword, but also because of the context in which it was used. I would suggest you to find words related to your keywords and use it in your body. You can also use synonyms and plural of the keywords. It will help boost your ranking.
If you are new to this field, do not try to jump ladders, learning new skills take time and effort, and more time and effort you will give, the more thorough your understanding will be of the field. Do not rush. Take it easy and learn as much about web writing as you can. You can even start a blog and write daily to sharpen your writing skills.