09 Jul 11 What Makes a Website Get Thumbs Down?
Everyone has a website these days, but every website is not attractive? Why is it so? All websites have typical website structure, yet fail miserably in terms of appeal and level of interest grabbing. Have you ever thought why some websites simply put you off and you never want to get back to it? Here are some reasons what makes a website draw thumbs down.
Poor Layout
Foremost reason for a website to fall flat on its face is its poorly designed layout. A poorly designed layout may not only appear bad, but also lack proper user friendly structure, legibility. Many people try to save little amount of money by putting all information in a page and cluttering the webpage to the maximum level. Such layouts ask reader to scroll down and find entire information; which is highly annoying for the reader. It looks like a novel, especially when the content is long.
Poor color combination
It’s often seen that few websites consist of bright and warm colors just for the sake of drawing attention. Such color schemes like warm red with bright yellow may surely draw initial attention, but will immediately put off a reader. He may get a headache too if exposed to such colors for long and soon leave the website. Play safe with colors, know which colors are complimentary and most importantly do justice to the website or brand. Suppose it’s a pharmaceutical company’s website, you can’t afford to keep it flashy red. If you have a corporate color you may use the same, to build your brand identity on web.
Poor content
Often people think writing is a job that anyone can do and they themselves try writing, while abandoning the entire purpose of the website. Even if it costs to you, make sure you get the web content written by some expert. Make several tabs for content under different headers and make sure it’s not too lengthy. Crisp, simple yet interesting text always works. Make sure you don’t go abstract in your communication and people can easily locate your purpose behind the communication.
Complex URL
Several times people think of a complex name for their website or end up choosing a rare URL for unavailability of the simple ones. Instead of going for a real rare and complex name choose a simple and easy to remember name with .ORG or .NET or .UK and the like for availability sake. An easy URL is not only remembered but also talked about and passed on from one person to another.
Keep these faults in mind, and you will never end up making the same mistake like those not so good websites.
Tags: Amount Of Money, Brand Identity, Color Combination, Color Schemes, Foremost Reason, Headache, Initial Attention, Legibility, Maximum Level, Novel, Pharmaceutical Company, Poor Content, Poor Layout, Sake, Tabs, Warm Colors, Web Content, Website Structure, Writing Job
26 Feb 11 How Poor Packages Can Kill a Good Product?
Packaging experts have mastered the craft of designing and creating the wrapper of a product. Every product comes within a mask or wrapper. Initially packaging was introduced for functional purpose only – to hold the product within and safeguard from outside while acting more as a protection shield. But with growing popularity of attractive packages, packaging has become an industry altogether innovating spectacular packages. Packaging experts have not only mastered the art of designing packages, but also the technical part of measurement, strength, durability, and power. But many brand experts decide to save some money and settle for a mere designer instead of packaging expert, without realizing the fact that a poor package can kill a good product. A good package can even sell a bad product, even if for once; but a bad package can ruin entire future of a good product. What are the mistakes that bad packages bring along?
Bad color combination
Often packages are found bearing atrocious color combinations which look extremely flashy and distracting. Don’t do it. Just with bright colors you can’t make your package attractive and seductive. Use colors tastefully. Don’t put too many colors either. Understand the product category before using colors. As for example, a baby diaper package can bear pink, blue, white colors and appear more vibrant than bearing conflicting colors like red, golden, or black. So understand the product first and its users.
Bad typography
Next to color, it’s the typography or font which counts the most. Don’t use too heavy and bold font just to get noticed. Font type is related to the product type as well. If it’s a perfume or a florist brand you can choose nice italic calligraphic font. But if it’s a detergent brand which wishes to get noticed in the supermarket shelf needs bold thick font like Impact.
Too much of detail
Often packages bear too much of text, product descriptions, recipe, testimonials, tips besides mandatory details. We don’t realize we buy products for its use and hardly go through the text on packages unless it’s something new to us and we are unaware of its usage. In that case, put a catalogue within the package like hair removal cream needs direction assistance text. But don’t put all text on the wrapper itself. Keep blank space as much as possible, it makes the package look better and neat. Especially for FMCG products keep the text less.
Same old shape
Most of the average packages are overlooked since they are not interesting and bear same old fashioned shapes and designs. Innovate. Stand out! That’s the only way to break the clutter. You may need to innovate a new shape of the bottle or create a shape resembling a hanger on the top to pick up the package.
Tags: Attractive Packages, Baby Diaper, Bold Font, Bright Colors, Color Combination, Color Combinations, Detergent, Florist, Functional Purpose, Mask, Measurement, Perfume, Popularity, Product Category, Product Descriptions, Product Packaging, Strength Durability, Supermarket Shelf, Thick Font, Typography
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