Written by: bikram
A TVC storyboard is a shot by shot representation of a television commercial. It’s broken into frames, while describing the visual and audio input below each frame. It makes easier to visualize the ultimate film and makes filming easier for the director too. It can be hand-illustrated or photographed version. Choice is yours.
Here are some technical aspects of TVC storyboard.
A film is a composition of various individual shots. Collaboration becomes a film. So visualize the film, divide it into still shots. Each shot should be in flow depicting the story to be communicated.
Just image isn’t enough. Describe each in text, just below the shots. Describe the place, ambience, action, character, expressions everything. Put the dialogues within quotes clearly mentioning who is talking to whom.
Each frame comes with an audio input. It’s rarely blank. If not always a music or jingle, there may be some sound effects (SFX) in the backdrop. Sound effect can be anything like a glass breaking sound, or a sudden scream or sound of rain. You may also have a voice over (VO) in the backdrop. If your story demands a voice of over from the backdrop conveying brand benefit or story narration write MVO for a male voice over and FVO for a female voice over.
In a television commercial there has to be a shot, which talks about the product and shows its functionality. Such window is called a product window. Products requiring demonstration generally have such product window. Generally most of the films finish off with a brand window, displaying brand logo and brand tagline.
Whatever text is displayed on the television screen is termed as ‘Super’. Whenever you wish a text to appear on the screen – be it your main message or brand’s sign off message, mention ‘super’ before the text you wish to display on screen.
A television commercial is incomplete if you don’t mention the type of shots and type of camera movement. It can be mid shot, wide shot, extreme close up – as per your script’s demand. Also mention how you plan to move the camera – pan or zoom, tilt or still shot. Mentioning camera shot and movement will make it easier for the director to convert your storyboard into film.
Now start making your storyboard.
Tags: Audio Input, Backdrop, Brand Logo, Camera Angle, Camera Movement, Dialogues, Effects Sfx, Female Voice, Male Voice, Screen Camera, Sound Effect, Sound Effects, Sound Of Rain, Story Narration, Storyboard, Tagline, Technical Aspects, Television Screen, Tvc, Vo