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21 Jun 09 How to Write Crowd-Pulling Headlines Part -I

Headlines are the most important part of a blog post or an article. It works as an interest generator. If a good headline persuades the visitor to read the complete article, a bad one pushes the reader off. There are certain principles you need to follow if you want to increase the reading rate of your articles.


Keep it short, simple and sweet. You do not need to be cryptic to sound profound or useful. Simplicity is brilliance. Remove ambiguous words from the headline, and try to limit the length of the headline to 5-6 words.

Which of the following headline makes the article look more useful?

  1. X has slashed its shirt’s price by 30 percent.
  2. 30 percent off on X shirt!

What in it for me?

This is the question every user asks when confronted with anything that asks for his or her attention. Your headline should provide a definite answer to this question. Talk about the big benefits you have to offer.


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Announcements seed curiosity in the reader. Instead of some incremental advancement, people like to see some groundbreaking innovation, and announcements give them the feeling that something new has come along, which is radically different from what they already have. Announcements satiate the readers’ psychological need for newness.


  1. Introducing All-New iPhone at Never-Before Price.
  2. Finally, Life Has Been Found on Mars!

Ask Questions

Ask relevant questions, questions breed involvement. A question offers an entrée into the mind of the reader as it forces the reader to think, and the more your readers will think, the more involved they will become with the article.


  1. Is Your Home Safe?
  2. Are You Getting What You Deserve?

Share Secrets

The word “Secret” suggests the reader that some insider information is being shared, so they pay more attention to the article following the headline starting with “Secret”. Everyone wants to be in the inner circle and no one likes to be an outsider. Tap on it!


  1. Secret of Monetizing Twitter
  2. Insider’s Secret of Money Making
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Tags: Ambiguous Words, , Brilliance, , , , Free Announcements, Groundbreaking Innovation, , Home Safe, Insider Information, , , Psychological Need, Reading Rate, , Share Secrets,

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