Headlines are the most important part of a blog post or an article. It works as an interest generator. If a good headline persuades the visitor to read the complete article, a bad one pushes the reader off. There are certain principles you need to follow if you want to increase the reading rate of your articles.
Keep it short, simple and sweet. You do not need to be cryptic to sound profound or useful. Simplicity is brilliance. Remove ambiguous words from the headline, and try to limit the length of the headline to 5-6 words.
Which of the following headline makes the article look more useful?
This is the question every user asks when confronted with anything that asks for his or her attention. Your headline should provide a definite answer to this question. Talk about the big benefits you have to offer.
Announcements seed curiosity in the reader. Instead of some incremental advancement, people like to see some groundbreaking innovation, and announcements give them the feeling that something new has come along, which is radically different from what they already have. Announcements satiate the readers’ psychological need for newness.
Ask relevant questions, questions breed involvement. A question offers an entrée into the mind of the reader as it forces the reader to think, and the more your readers will think, the more involved they will become with the article.
The word “Secret” suggests the reader that some insider information is being shared, so they pay more attention to the article following the headline starting with “Secret”. Everyone wants to be in the inner circle and no one likes to be an outsider. Tap on it!
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