In a research conducted by The Nielsen Company and Microsoft it was found that video ads shown during the full episodes of TV shows shown on the Internet have deeper brand impact on the viewers than has TV ads during the same show when relayed on television.
The study found that ads shown in online TV shows has 65% general recall, whereas ads shown on TV during the same show has 46% general recall. In terms of brand recall also, online video performs much better than TV ads.
Brand recall for online video ads was 50% compared to recall for TV ads. Message recall among those who saw the ad while watching the show on the Internet was 50% compared to 28% for TV ads. Likability was also more among people watching ads on the net versus on the TV (26% compared to 14%). (See image below for details).
The research showed that people are more engaged and attentive while watching on the Internet, which assists in brand recall.
Tags: Better Than Tv, Brand Impact, Full Episodes, Microsoft, Nielsen Company, Online Ads, Online Tv, Online Video, Television, Tv Ads, Tv Shows, Video Ads
Writing is writing is writing is writing. How the hell one article is different from other?
All types of writing are not cut to be equal. The style, mood, tone, use of words, arrangement of paragraphs, objective, target audience, and even length of different types of articles are different. The article that may work for one medium may not work on another. For example: the article that you post on your website will not be same as the article you posted last night on ezinearticles.com.
Talking of ezinearticles.com let me explain how you should write for article directories.
No one likes reading text-heavy articles, not at least in article directories. Make your article visually scannable through the end by adding bullet points, and making the important keywords bold. The things that you have highlighted should give away the central meaning of the article.
An article between 250 and 800 words work like a charm in article directories, anything shorter or longer than that gets overlooked by the reader. I will recommend using 350-400 words articles.
None of the paragraphs should be longer than 3 to 4 lines, and no sentence should be too long. Short sentences and simple words are easy to understand, which help you increase the readership of the article. Do not write complex sentences.
I am not among those who are strict about the grammar usage, yet I recommend reviewing the article for obvious grammatical and punctuation mistakes. You must review it before submitting to the directory.
Do not take guidelines set by article directories lightly. By doing so, you risk rejection. Read the guidelines carefully and follow them.
Follow these principles and you will get desired results from the articles.
Tags: Brevity, Bullet Points, Complex Sentences, Directories, Grammar Usage, Hell One, Paragraphs, Proper Grammar, Punctuation Mistakes, Readership, Reading Text, Risk Rejection, Target Audience
Social media is all about catching attention followed by engaging in conversation, which in turn will help you build trust that will result in a job for you. This is how we operate in the social scene. It may look a lot of work, and in the beginning it is a lot of work, but once you get hang of it, social media participation becomes a second nature — and it cease to appear as work.
Since last couple of posts in the series on building rapport with prospective employers, I have been talking about twitter etiquette, which I will continue in this post as well. A sound knowledge of particulars of etiquettes related to twitter is necessary to make it big in here.
Seeing the informal nature of twitter, it is easy for us to give in to the temptation of using informal language (read slang), wrong spelling, and misplaced grammar when tweeting. You should avoid doing this. It can spell doom for your twitter job-search dream.
Many a time, people sends out a tweet to anyone and everyone asking for advice on certain topic. Seize this opportunity and make big of it. Participate in the conversation and hang in there until the discussion is devoid of all its juices.
Use URL shortening service when posting a link in your tweets. Shortening services like Bit.ly, Tiny URL, etc., will not only help you keep your URL short, but it will also help you track the clicks. You should also use these services to post pictures and videos on twitter. It will also help you keep your tweets clutter free.
With these tips, our discussion on twitter job-search etiquette comes to an end. You will get desired result, if you apply the tips I have shared so far. Each one of them is very valuable.
Tags: Appropriateness, Building Rapport, Clutter, Dream Advice, Etiquettes, Grammar, Informal Language, Informal Nature, Job Search, Juices, Many A Time, Particulars, Prospective Employers, Second Nature, Slang, Sound Knowledge, Tiny Url, Tweet, Tweets, Twitter