24 Apr 10 Online Video Ads Reign over TV Ads
In a research conducted by The Nielsen Company and Microsoft it was found that video ads shown during the full episodes of TV shows shown on the Internet have deeper brand impact on the viewers than has TV ads during the same show when relayed on television.
The study found that ads shown in online TV shows has 65% general recall, whereas ads shown on TV during the same show has 46% general recall. In terms of brand recall also, online video performs much better than TV ads.
Brand recall for online video ads was 50% compared to recall for TV ads. Message recall among those who saw the ad while watching the show on the Internet was 50% compared to 28% for TV ads. Likability was also more among people watching ads on the net versus on the TV (26% compared to 14%). (See image below for details).
The research showed that people are more engaged and attentive while watching on the Internet, which assists in brand recall.
Tags: Better Than Tv, Brand Impact, Full Episodes, Microsoft, Nielsen Company, Online Ads, Online Tv, Online Video, Television, Tv Ads, Tv Shows, Video Ads
21 Apr 10 Writing for Article Directories
Writing is writing is writing is writing. How the hell one article is different from other?
Right?
Wrong!
All types of writing are not cut to be equal. The style, mood, tone, use of words, arrangement of paragraphs, objective, target audience, and even length of different types of articles are different. The article that may work for one medium may not work on another. For example: the article that you post on your website will not be same as the article you posted last night on ezinearticles.com.
Talking of ezinearticles.com let me explain how you should write for article directories.
Writing for article directories
Make it visual
No one likes reading text-heavy articles, not at least in article directories. Make your article visually scannable through the end by adding bullet points, and making the important keywords bold. The things that you have highlighted should give away the central meaning of the article.
Do not make it too long
An article between 250 and 800 words work like a charm in article directories, anything shorter or longer than that gets overlooked by the reader. I will recommend using 350-400 words articles.
Practice brevity
None of the paragraphs should be longer than 3 to 4 lines, and no sentence should be too long. Short sentences and simple words are easy to understand, which help you increase the readership of the article. Do not write complex sentences.
Proper grammar
I am not among those who are strict about the grammar usage, yet I recommend reviewing the article for obvious grammatical and punctuation mistakes. You must review it before submitting to the directory.
Follow the guidelines
Do not take guidelines set by article directories lightly. By doing so, you risk rejection. Read the guidelines carefully and follow them.
Follow these principles and you will get desired results from the articles.
Tags: Brevity, Bullet Points, Complex Sentences, Directories, Grammar Usage, Hell One, Paragraphs, Proper Grammar, Punctuation Mistakes, Readership, Reading Text, Risk Rejection, Target Audience
20 Apr 10 Best-Kept Secret Twitter Tips for Job Search (Part 9)
Social media is all about catching attention followed by engaging in conversation, which in turn will help you build trust that will result in a job for you. This is how we operate in the social scene. It may look a lot of work, and in the beginning it is a lot of work, but once you get hang of it, social media participation becomes a second nature — and it cease to appear as work.
Since last couple of posts in the series on building rapport with prospective employers, I have been talking about twitter etiquette, which I will continue in this post as well. A sound knowledge of particulars of etiquettes related to twitter is necessary to make it big in here.
Check your language for appropriateness
Seeing the informal nature of twitter, it is easy for us to give in to the temptation of using informal language (read slang), wrong spelling, and misplaced grammar when tweeting. You should avoid doing this. It can spell doom for your twitter job-search dream.
Advice when asked
Many a time, people sends out a tweet to anyone and everyone asking for advice on certain topic. Seize this opportunity and make big of it. Participate in the conversation and hang in there until the discussion is devoid of all its juices.
Use shortening services
Use URL shortening service when posting a link in your tweets. Shortening services like Bit.ly, Tiny URL, etc., will not only help you keep your URL short, but it will also help you track the clicks. You should also use these services to post pictures and videos on twitter. It will also help you keep your tweets clutter free.
With these tips, our discussion on twitter job-search etiquette comes to an end. You will get desired result, if you apply the tips I have shared so far. Each one of them is very valuable.
Tags: Appropriateness, Building Rapport, Clutter, Dream Advice, Etiquettes, Grammar, Informal Language, Informal Nature, Job Search, Juices, Many A Time, Particulars, Prospective Employers, Second Nature, Slang, Sound Knowledge, Tiny Url, Tweet, Tweets, Twitter
Gossimer Press Releases
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010
Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010
The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010
Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010
Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009
Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009
Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009
October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009
Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009
October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009
Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010
Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009
As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009
We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009
Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]