A good corporate presentation before the board members or a panel of good judges is what we all love to watch, experience and give. But how many of us know what it takes to deliver a perfect corporate presentation before the audience. Here is a list of factors that make a good presentation.
Eye contact with the audience
What’s most important in a formal presentation is making eye contact with the audience. Look into the eyes of your audience, sitting in front of you. Don’t make eye contact with a specific person, but with your entire audience. Otherwise you are not engaging your audience, you are just giving presentation and talking to your own self. If your eyes are wandering here and there, or gazing at the PowerPoint slides or looking down you are actually responsible for the lack of attention of your audience. They may get bored and look for some other subjects of interest. Make enough of eye contact, but don’t keep staring at someone for long it may look flirtatious or intruding into privacy.
Let your personality speak
Your personality has an aura, let it radiate when you are presenting. Be yourself, let your true self impress all. Don’t think much about the audience in front of you, just shoot your best. Whether the audience is corporate members or critics, show your character, charm, right voice pitch, pronunciation, command over the subject, confidence and knowledge. Don’t present like a robot, add spice to the presentation. You may make some movements, but it should be natural.
Too much of text
Too much of text can be fatal for your presentation. Always remember people are not interested in reading long paragraphs, they are interested in listening to you instead. So keep your text input bare minimum, don’t let it destroy nice visuals or the layout. You may use text in form of short sentences, bullets, flowcharts, and as headers.
Don’t preach, interact
No one likes to be preached, taught, so talk to your audience, interact with them in the language they know. Keep the presentation formal yet conversational. It will also keep them interested and attentive. You may ask questions, ask for suggestions and tips, let them ask questions.
Keep it light and amusing
Despite the fact that it’s a formal presentation keep it simple, light hearted and interesting. It’s always good when people laugh with you. It will not only keep the audience engaged and alert, but they will look forward to hear more from you; because they may learn from you and not get educated and taught.
Keep these simple things in mind and your presentation may take you to places.
Tags: Audience, Bare Minimum, Board Members, Bullets, Corporate Members, Corporate Presentation, Eye Contact, Flowcharts, Formal Presentation, Lack Of Attention, Paragraphs, Personality, Powerpoint Slides, Pronunciation, Robot, Sentences, Text Input, True Self, Visuals, Voice Pitch
An effective newsletter is not just flawless English, error free grammar and mechanical style. It’s a lot more. A newsletter has to be interesting, relevant, and informative. Here are some useful tips for your help.
Content has to be powerful
Newsletter is totally dependent on its content and its relevance. Know what you wish to say, followed by the art of saying it. Know what you wish to convey in a specific month of the year. Suppose you are a restaurant owner and you wish to promote your mocktails during summer, then convey the same in that month’s newsletter. Pick up a topic each month and relate it to your product or service.
Know your audience
Define you target audience before starting with your newsletter. Know demography, psychographic construct of you audience. Knowing more about them will help you to develop content of the newsletter while keeping tone, manner, and mood of the newsletter apt. Suppose you are selling an anti-ageing crème to the middle aged women, you should know how to approach them, what should be your style of communication and the like. You can’t afford to lose their interest because of inappropriate style.
Claims come with research
Don’t make big claims without supporting source of facts. Do ample research before making statements. This way you will not land up into problems too. Include facts, statistics, graphs, expert opinions, quotes supporting your research. Such data always build credibility. But don’t forget to mention the source.
Interesting heading
It’s good headlines which instantly draw attention towards the newsletter. Make sure the headline is extremely hard hitting and catchy, evoking curiosity. To make newsletter easy to read break the content into few paragraphs with sub headings.
Audience friendly lingo
Make sure your newsletter has audience friendly, easily comprehensive language, which people can relate to. Avoid technical jargons, too long sentences.
Proofread is important
A newsletter filled with grammatical errors, spelling mistakes is highly avoided. Apart from the writer, ask someone else to do the job. Mistakes show writer’s lack of concern, interest, and unprofessionalism. If a brand is laughed at, it is hardly taken seriously. So avoid this.
Now get started with it.
Tags: Credibility, Curiosity, Demography, Free Grammar, Graphs, Heading, Headings, Headlines, Lingo, Mechanical Style, Middle Aged Women, Mocktails, Month Of The Year, Paragraphs, People, Relevance, Restaurant Owner, Sentences, Statistics, Target Audience
PowerPoint aided presentation is an integral part of formal presentation before the audience. It not only enhances depth of the presentation but also brings many more things on table like – easy to understand flowcharts and graphics, constant textual reminder, short and easy to comprehend points, sum up checklists towards end, a compact understanding of the entire topic. But while preparing and delivering a PowerPoint presentation speaker often loses focus and commits several notable mistakes. Don’t repeat these mistakes.
Too much of text
We are often tempted to overstuff our PowerPoint slides with too much of text and long paragraphs. Don’t forget presentation is all about putting points on slides and narrating or elaborating them in detail verbally. Don’t suffocate your presentation with too much of text. No one is interested in reading long texts. So write in bullets or points. Elaborate those verbally. Make sure you leave blank space in your slides.
Too much of animation
Many presenters love to show off their technical skills by animating each line or graphic of the slides. Remember, simplicity always sells. Don’t let the whoosh sound of your presentation distract the audience. It’s highly annoying when repeated. Keep slides simple, minimalistic, and elegant. Don’t animate each and every text or header or graphic element in it. Too much of rotation, blinking, floating, swinging of elements worsen a good content. Don’t use those animated sounds which are highly disturbing.
Baseless data
Presenters often put factual data, without mentioning the source. It’s a strict ‘no no’. Never put facts and figures, graphs without mentioning its source. No data seems authentic and valid without the source mentioned. People may doubt credibility of your presentation.
Reading out from the slides
Often presenters are seen doing nothing, but simply reading out whatever is there on the PowerPoint slide. It not only bores the audience, but also doesn’t add any value to the entire presentation session. You can add substantial value to a presentation only when you give your valuable inputs besides reading out from the slides alone. It also shows presenter’s lack of confidence, public speaking fear and lack of knowledge.
Make sure you avoid these mistakes.
Tags: Animation, Audience, Blank Space, Bullets, Checklists, Credibility, Factual Data, Flowcharts, Formal Presentation, Graphic Element, Graphs, Minimalistic, Paragraphs, Powerpoint Presentation, Powerpoint Slide, Powerpoint Slides, Presentation Powerpoint, Reminder, Simplicity, Whoosh
