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05 Mar 11 How to Begin Your Freelance Writing Career

The growth of the Internet has translated into increase in demand for content producer, which means a lot of demand for writers. If you are a writer than you are born in the right time, as there is no dearth of writing assignment and you do not need to write a book or a play to live off your writing talent. And if you have not started yet then this article will help you start out, so start your journey.

Master the art of writing for web

Writing for web is remarkably different than writing for print, as the attention span of people on the web is pretty short. You need to write using bullet points, headings, subheadings, images, etc.

Master the art of writing headline

A headline is very important in increasing the open rate of your content. You may get the best ranking for all the keywords, but if you do not have an attractive headline, your article will not get read. You should know how to write killer headlines.

Learn a bit about keywords and SEO

A little knowledge of SEO and keywords is required for all online writers, as keywords are the basis on which the entire web is organized. You should educate yourself on these two.

Prepare a portfolio

Writing is an art, and you are an artist. And an artist who does not have anything to show cannot support his claim of producing a fantastic piece of art. You should, therefore, prepare a portfolio keeping everything that I talked above. This will be your asset that you will need to show your clients.

Write a cover letter

A cover letter is like a direct sales letter. It either persuades your prospective clients to see your portfolio, or it can bore them to death. Many a freelancing assignments are made or broken at this level only. So spend good deal of time in creating a killer cover letter that can literally pull your clients with hands and make them read your sample articles.

You should follow the above given suggestions to start a freelance career. You can add some more items to your preparation, but you should not remove any. Each one of them is important. Very important!

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23 Jan 11 Tips for Brochure Writing

Brochure writing is an art besides its scientific approach. If you are new to brochure here are few helpful tips for you.

Detailed yet interesting

Brochure writing is a detailed affair, yet crispy. Modern brochure writing style is crisp yet very effective. A brochure may run over many pages or consist just 3-4 pages, depending upon its nature. Make sure you include all important information like company’s history and description, CEO’s message, mission and vision statement, product or service detail, achievements. Since brochures are long in nature it will be all inclusive yet crisp.

Keep the style same

Irrespective of brochure’s total number of pages, keep the writing style same all over. If you are talking in passive voice, talk in the same style throughout. Don’t switch on and off between styles. If you have taken a poetic style of writing maintain that throughout. Sign off with the same flavor. Even keep your font style same.

Understand the purpose

There’s no set formula of brochure writing. Brochure writing style may vary depending upon the purpose of writing. A technical brochure or a product brochure; corporate brochure or sales brochure, each calls for a different style and purpose of writing.

Don’t overstuff

Often marketers are tempted to stuff a brochure with maximum amount of factual data. It certainly bores the reader. Don’t overstuff a brochure with data. Keep it light, crispy yet all inclusive. Touch upon all important points needed to be conveyed, and elaborating in short only most important parts. If you are mentioning product features, make sure you convert those features into benefits. Translate each feature into functional and emotional benefit. Break the paragraphs into bullet points when needed, else into short paragraphs. Don’t write a page full, in one single paragraph. Make sure you leave enough blank space or space for images on a page. It makes reading interesting.

Put quotations whenever applicable

Quotations are always appealing. While you craft a brochure page, try to put some quotations wherever they are applicable. It can be some words from the company’s chairman or some famous quotes or simply few lines you wish to emphasize. When the brochure page is designed such quotations can be nicely used in bold and bigger fonts. It easily grabs attention.

Tags: , Brochure Writing, , Corporate Brochure, Different Style, Emotional Benefit, , Font Style, Helpful Tips, , , Poetic Style, Product Brochure, Product Features, Sales Brochure, Service Detail, , Technical Brochure, Vision Statement,

21 Jan 11 Mistakes you should Avoid Writing A Resume

Everyone needs resume to start their professional lives. Most of the people write resume on their own, but fail to write a perfect resume or commit several common mistakes. Such mistakes often land people into threatening problems like loss of opportunity, sarcastic comments from interviewer, competitive edge of others on you and many more. Make sure you don’t commit these mistakes while crafting your curriculum vitae.

Running over pages after pages

Don’t make a CV running over pages after pages, unless you have 30 years of professional experience. Make sure your CV’s length doesn’t exceed more than two to three pages preferably. A long resume not only disinterests the interviewer, but he also doesn’t consider it that important to devote time on. So keep it crisp in length, yet all inclusive. You can’t miss out important details that your resume needs to convey to the interviewer. Rather than curtailing points to be included, curtail length of elaborative detail.

Avoid paragraphs

Write your resume in bullet points instead of writing in long paragraphs. No one likes to read textual detail in form of a paragraph. Bullets make eye movement easier and also details are easily conceived without much concentration and difficulty. Whether it’s your professional or educational details always write in points instead of paragraphs.

To difficult words

Don’t get tempted to put extremely difficult words in your resume. It’s always advised to use simple, commonly known and easy words in your resume. Too difficult words may confuse interviewer and also convey ambiguity. If you are not a writer and not opting for any writing job, adhere to simple vocabulary. Make sure your choice of words is simple, yet effective and powerful.

Wrong order

Often people write resume in wrong order of sequence. Last or current job experience or last educational pursuit should be on the top, followed by earlier experiences. Often people first write their first experience, followed by the latest ones. It confuses interviewer regarding present experience.

Don’t forget to include objectives

Start your resume with your objective. Don’t start a resume vaguely without any clear mention of what you wish to do in life and what you are looking forward to from the applied job.

Tags: , , , Choice Of Words, Competitive Edge, , Difficult Words, Educational Details, Educational Pursuit, Eye Movement, , , Professional Experience, Professional Lives, Sarcastic Comments, , , , ,

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