11 Sep 09 Why to Write a Press Release for Web
Why to write a press release for web if we can publish stories about our company directly in the media section of our website? This might come to your mind, if you are not aware of the three-fold importance of submitting a press release on the web-based news wire services.
Importance of a press release
Press release helps our website in three ways:
- It helps us inform the stake holders about the recent development in our website by setting the news out.
- It helps us get back links to our website.
- And the third benefit of a press release is the massive one. A press release helps us get more traffic.
A well written press release will get picked by many news publishing sites operating in your niche, which not only will give you a backlink each to your website, but it will send a constant flow of traffic as well.
SEO benefit of a press release
Everything that gets posted on the Internet can be optimized for better ranking in major search engines. Be it articles, stories, poems, videos, podcasts, images, or even a press release. Unlike the press releases written for print medium, the press release written for web is technically optimized to help the company in question get some mileage in terms of the search engine juices.
How to optimize a press release
As usual start with doing a keyword research for your niche and use it as early as you can in the first paragraph of the press release. Use the main keyword in the title of the press release as well. You should not use more than three links in the body of the press release. I will suggest using 2 links, each at a distance of at least 100 words from each other.
Tags: Backlink, Benefit, Images, Juices, Keyword Research, Major Search Engines, Mileage, News Publishing, News Wire, Niche, Paragraph, Poems, Press Release, Press Releases, Search Engine, SEO, Stake Holders, Three Ways, traffic, Web Based News
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Gossimer Press Releases
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Gossimer has released a new Unlimited Web Hosting plan as of July 1st and so far it has been a complete success. The release also provides some information about other innovations being implemented at Gossimer. read more […]