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02 Oct 09 Write Search Engine Friendly Content

Writing search engine friendly content for your own website is a fine art, but one that you can excel at with some practice.  Any content that you write for a website, that you’re using to build traffic, will have to be search engine friendly if you are to succeed.  Almost all of your traffic will come from search engines like Google, Ask.com, etc.  So knowing how to write for them is not only vital, but is really your only option for success.

Of course the main key here is writing quality content, because in the end your use of keywords doesn’t matter to the reader if there isn’t real quality behind the keywords.  Start off by writing relevant content.  Write about what’s in the news right now, as most people are searching for current events when using a search engine.  Try to offer quality content, featuring your unique viewpoint and writing voice.

The best attack from there for search engine attention, is to write a variety of content about that same subject, usually articles or entries from multiple viewpoints.  Creating a wealth of content is always a good thing, just make sure all of it happens to be quality content.  Use link backs also, to the original articles that gave you the idea to write about a certain topic.  This way you benefit from traffic flowing between your site and another person’s site.  This can also serve to help you network yourself and get more attention that way as well.

From there you want to focus on the way that you’re writing.  Make sure to use keywords appropriately, the words that are directly associated to your piece are vitally important.  If you have a topic but don’t know what keywords would be best, try using a service like Google Trends to find out the most searched keywords.  This will give you a good start on what people type to find out about topics related to what you are writing.  By using those same keywords you increase the likelihood that someone will come across your site.

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11 Sep 09 Why to Write a Press Release for Web

Why to write a press release for web if we can publish stories about our company directly in the media section of our website? This might come to your mind, if you are not aware of the three-fold importance of submitting a press release on the web-based news wire services.

Importance of a press release

Press release helps our website in three ways:

  • It helps us inform the stake holders about the recent development in our website by setting the news out.
  • It helps us get back links to our website.
  • And the third benefit of a press release is the massive one. A press release helps us get more traffic.

A well written press release will get picked by many news publishing sites operating in your niche, which not only will give you a backlink each to your website, but it will send a constant flow of traffic as well.

SEO benefit of a press release

Everything that gets posted on the Internet can be optimized for better ranking in major search engines. Be it articles, stories, poems, videos, podcasts, images, or even a press release. Unlike the press releases written for print medium, the press release written for web is technically optimized to help the company in question get some mileage in terms of the search engine juices.

How to optimize a press release

As usual start with doing a keyword research for your niche and use it as early as you can in the first paragraph of the press release. Use the main keyword in the title of the press release as well. You should not use more than three links in the body of the press release. I will suggest using 2 links, each at a distance of at least 100 words from each other.

Tags: Backlink, , , Juices, Keyword Research, Major Search Engines, Mileage, News Publishing, News Wire, , , , , , , , Stake Holders, Three Ways, , Web Based News

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