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21 Jul 11 4 Unique Ideas for Promoting a Night Club

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Night clubs have always been a craze among the youngsters, who just want to have fun and dance till they drop. But with growing numbers of night clubs every year, many good nightclubs also witness downfall in footfalls. Nightclub owners have been thinking over it, about getting new DJs, playing grooving music, offering special rates; but still not maintaining a consistent loyalty. What can be done? Here are few effective tips for your help.

Reach your target audience in a better way

Reach out your target audience; i.e. the youngsters regularly. Don’t forget you can ‘only’ make them crazy about your club. Spread pamphlets about each weekend attraction at sports clubs, fitness clubs, and college cafeterias or outside colleges, movie theaters, coffee shops, salons or wherever the youth are frequent to. You may put up posters in different places where youngsters are found.

DJ attractions

Most of the nightclubs offer special DJ attractions on weekends. To pull the crowd further, you may offer something more. Like on weekends special DJs will come over and play, and will choose a lovely couple dancing on the floor and dedicate one hour long songs for the couple exclusively; while keeping the couple always under the focus light. Or the DJ may simply choose a lucky couple who appear to be best dancer and much in love; for his or her next music album poster.

Special drinks for free

You may also run come lucky draw contest for the club visitors. Or you may choose the best dressed couple or most stylish couple who gets free unlimited drink for the evening. Many youngsters will surely go to the nightclub in hope of winning free drink and get the recognition of best couple. Make the winners wear crowns of your night club’s logo.

Get featured in newspaper

Everyone wants to feel like a star, like a celebrity and see their pictures in newspaper and magazine. It can be a great weapon of your club’s promotion. Tie up with hot selling newspaper of the town, who offer a special page dedicated to the club culture or parties of the town. Such attraction will draw more and more people to your nightclub. It can be a random photo session and lucky one may get to see their pictures in next day newspaper or it can be much more hard earned, by keeping this privilege reserved for the ones who make a beautiful couple together or rock the dance floor or impress the DJ. A picture along with name of the winner in national newspaper – who would not love such celebrity status?

Before anyone else makes these happen, get started!

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