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07 Feb 10 Different Tools of Online Marketing

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The older the net is becoming the louder the noise about online marketing is getting. Everyday new tools are being found and used, and old tools are getting discarded and forgotten. This made me wonder about the nature of online marketing, which I think is nothing if not organic.

It all started small, but soon it became a force to reckon with, and then online marketing became “the thing” for business. Every new finding, new idea, new invention, and new way of doing things is significantly affecting the nature of online marketing. At present, a marketer uses the following tools to promote one’s business on the Internet.

Various tools of online marketing

  • Text Ads
  • Banner Ads
  • E-mail marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay Per Click advertising (PPC)/ Cost Per Click advertising (CPC)
  • Pay Per View advertising (PPV)
  • Cost Per Action (CPA)
    • Affiliate marketing
    • Lead generation
    • Sponsored blog posts
    • Sponsored forum posts
    • Facebook, MySpace, and other social networking pages
    • Digg, StumbleUpon, Reditt, and other social bookmarking tools
    • Yahoo, Google, MySpace, and other groups
    • Blog directories
    • Website directories
    • Article marketing
    • Video marketing
    • Press release submission

As you can see, marketers are spoiled by choices, which at times are good, but most of the times are not. At least, I feel so. I believe in the school of thought that says too many choices cripple the decision. But at the same time if these tools are put judiciously to use, one can get amazing results. I have shown you both side of the story, the decision is yours which one to use and which not to. If you feel you can handle all then use all.

Share and Enjoy:
  • Digg
  • Sphinn
  • Facebook
  • Mixx
  • Google Bookmarks
  • BlinkList
  • blogmarks
  • Fark
  • Faves
  • LinkaGoGo
  • LinkedIn
  • Linkter
  • Live
  • MySpace
  • Netvouz
  • NewsVine
  • Propeller
  • Simpy
  • Slashdot
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
  • Yigg
  • MisterWong
  • MyShare
  • Reddit
  • Scoopeo
  • Segnalo
  • Tipd
  • Upnews
  • Wists
  • Tumblr
  • Twitter

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