If you are in the business (of online marketing) for long then you must have stumble upon articles written by contributing authors on a website like ezinearticles, hubpages, etc. And if you are a newbie, you must have wondered why these people are wasting so much of energy on writing for a website which is not their own? There is a reason; rather, there are reasons behind writing articles for other websites, which I am going to discuss in this blog post. We call it article marketing.
3 Benefits of article marketing
Direct Traffic: A highly optimized article written with a tightly focused long tail keyword will bring people to your website through the links you are allowed to post either in the body or in the resource box of the article. This kind of traffic never stops. How many people will click on your link will depend upon your quality of article, quality of anchor text, length of the article as well as on how you have formatted your article.
After content, there is nothing as valuable on the Internet as is the incoming links also known as backlinks. It is on the number as well as the quality of backlinks that your search engine ranking depends. Even if you do not get traffic, your article is still doing a lot by providing you backlinks to your website. Generally only 2 backlinks are allowed from one article.
I am not talking about the money you will earn as a result of above activity, but I am talking about the money you will receive for writing articles for sites like hubpages. This is cool isn’t it? You are getting money (revenue share) for the article you are writing to get backlinks and traffic!
These are the three major benefits of article marketing. What else do you think should be added to this list? Can you add any?
Tags: Anchor Text, Article Marketing, Backlink, Backlinks, Business Marketing, Business Online, Getting Money, Hubpages, Marketing Article, Marketing Direct, Newbie, Online Marketing, Revenue Share, Search Engine Ranking, Stumble Upon, traffic, Traffic Stops
Article marketing is a potent source for getting backlinks and traffic. This is the reason why so many article directories have come into existence. Writing for each one of these directories (I am talking about good ones) is different from writing for other good directories, and there are some guidelines that we need to follow to increase our acceptance rate. Every article directory has different guidelines, but there are some points in the guidelines that are common to all. I am listing is below:
Quality Content: In context of article marketing, quality content means non-duplicate, error-free, exclusive content. Do not submit a PLR, ripped-off, or any other kinds of duplicate content. The article must be informative in order to get published. Quality of your content also plays a big role in whether independent publishers will pick the article or not.
Resource Box: The resource box should contain a brief bio of author, and 2 to 3 links. You can also have your head-shot photograph in the resource box.
No Self-serving article: You should not have a self-serving, that is to say, you cannot have advertising, promotional material, press releases, or sales letter, etc., submitted in the name of article.
- Abstain from pornography, racism, terrorism, hacking tips, violence, personal attack, etc. None of the article directories are going to publish your article, if your article contains any of these.
- Abstain from using special characters, long dashes, curly quotes, HTML codes (some of them are accepted), hard line-break, Tabs, etc.
Number of articles: You should at least write 10 articles to get good quality backlinks and substantial traffic.
Grammar and punctuation: Though an article directory is not a bunch of strict grammarian, nonetheless, you need to use proper grammar and punctuation in order to make readers understand what you are saying.
Tags: Acceptance Rate, Article Directory, Article Marketing, Backlinks, Dashes, Grammar And Punctuation, Grammarian, Hacking Tips, Independent Publishers, Line Break, Personal Attack, Photograph, Plr, Pornography, Potent Source, Promotional Material, Proper Grammar, Quality Content, Racism, Substantial Traffic