Current IT field related information

26 Apr 10 Elements of Good Website Copy

Written by: bikram

What makes one copy good and other not-so-good? Why some website converts like crazy and others fail to register even a single sale — yes, not even mom’s of website owner purchase anything from there. Why is it so?

Well, the answer is that not all the copy writers are cut to be equal. Some of them are far, far better than the crazy wannabe-copy-writer jerks out there, and rest of the aspirants are just that — aspirants.

Like copywriters, not all the website copies are equal. Quite a many websites — more than anyone can overlook — have badly written copy. They openly seem to violate the basic rule of copy writing, and most of the elements of a good website copy seems missing from there.

What are the elements of good website copy?

A website copy has to have the following elements ingrained into it. Mess with one of them and you will ruin your chances of getting conversion.

  1. Snappy, catchy headline to attract viewers’ attention.
  2. High quality relevant image to give fodder to people who think visually, and content for image-search.
  3. Explanatory body copy to build on the promise made by the headline. The body copy with the help of relevant images will build desire.
  4. Powerful call to action button and words at appropriate places.
  5. Keyword rich headings and sub heading.
  6. Attributes and benefits listed at bullet points.
  7. Different font styling — different font sizes, color, attributes (like bold, italic, and underline, etc.).
  8. Trust seal, and other trust factors.

You should judiciously use each one of the element in the website copy that you write. You should also add testimonials in boxes on the home page and other relevant pages. Testimonials work wonder because it is third-party endorsement of the services you are promising to offer. Another thing that you should keep in mind while writing website copy is that you are writing it for human being not for search engines, so do not stuff the pages with keywords.

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Tags: , , , Catchy Headline, Color Attributes, , , Copy Writers, , Copywriters, Elements Of A Good Website, Fodder, , , Jerks, Relevant Image, Relevant Images, , Wannabe, Website Copies

Reader's Comments

  1. |

    I think, writing the content as per the topic is the only way to get proper website content.

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