Written by: bikram
What makes one copy good and other not-so-good? Why some website converts like crazy and others fail to register even a single sale — yes, not even mom’s of website owner purchase anything from there. Why is it so?
Well, the answer is that not all the copy writers are cut to be equal. Some of them are far, far better than the crazy wannabe-copy-writer jerks out there, and rest of the aspirants are just that — aspirants.
Like copywriters, not all the website copies are equal. Quite a many websites — more than anyone can overlook — have badly written copy. They openly seem to violate the basic rule of copy writing, and most of the elements of a good website copy seems missing from there.
A website copy has to have the following elements ingrained into it. Mess with one of them and you will ruin your chances of getting conversion.
You should judiciously use each one of the element in the website copy that you write. You should also add testimonials in boxes on the home page and other relevant pages. Testimonials work wonder because it is third-party endorsement of the services you are promising to offer. Another thing that you should keep in mind while writing website copy is that you are writing it for human being not for search engines, so do not stuff the pages with keywords.
Tags: Action Button, Bold Italic, Bullet Points, Catchy Headline, Color Attributes, Converts, Copy Writer, Copy Writers, Copy Writing, Copywriters, Elements Of A Good Website, Fodder, Font Sizes, Image Search, Jerks, Relevant Image, Relevant Images, Search Engines, Wannabe, Website Copies