What’s the use of building a website for your business if nobody comes to view your site? Well, there really isn’t any purpose, especially if you’re going to waste your efforts on a poorly designed site that can’t compete on search engines like Google and Yahoo!, for higher ranking in search results. And there are quite a few low cost options for optimizing your webpage to function more effectively with search engines.
The number one tactic is picking appropriate keywords for any articles found on your site. When somebody is looking to Google to find a product or service, they type a few words into Google’s search bar, and sift through the results that pop up. Which is why you want to appropriately keyword all the content on your site by using terms most likely to be used when somebody is using a search engine. For example, you want to use the same key phrase relatively often on a page, but not so often that the quality of your written content suffers. Which means you want your title to involve the key phrase, as well as your Meta Tags, and any photographs on your site should be titled incorporating that same key phrase.
That way anybody who is looking for that specific thing, and types something similar to what your website offers into a search engine, your site is more likely to pop up. And you want to title your images as such, because that way you can also swipe some traffic from anybody doing an image search, like Google’s or Yahoo!’s image search options.
Search engines also rank you on overall popularity, meaning if your website is found referenced on other websites, you’re more likely to feature well in their search results. Which is why you want to network and exchange links with as many similar products and companies as you can. While this sounds like a conflict on interest in most ways, it’s also a fantastic method to get your website out there, and the more people you attract, the more customers/interested parties you will have.
And finally don’t forget to make sure you’ve submitted your website’s main address as well as the address of every page therein to any search engine’s archives. Google allows you to do this for free, which is what makes them one of your best low cost resources, whereas Yahoo! requires a fee to enter your website into their search result considerations.
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