If you have a website and thinking of getting its logo done, let me tell you website logo designing is a specialized job, which calls for understanding of the medium ‘Internet’ besides skills required from a graphic designer. Website logo has to bear essence of the website and express millions of words. It not only has to be appealing, but also technically sound so that it doesn’t take too long to get loaded or to become visible.
Here are some tips for designing an effective and appealing website logo.
Never settle for bitmap. Although it’s a conventional practice these days to use vector images, but at times designers are casual about it too. Vector designs allow maximum variants, repeated resizing and alterations, color edits. Vector images allow repetitive resizing alteration without loss of picture quality.
Don’t suffocate and clutter your website logo. Let it breathe. Never use too many fonts. Preferably use a single font, at the maximum two. More than that is highly unappealing. Multi font logo designs exhibit immaturity, amateurish attempt of its designer. Remember, your logo should contain a single font. Even if the brand name is of 3 words, it can’t contain different fonts for different words. You may use one typeface for the company name and another typeface for its slogan. Too many fonts not only distract but also loosen brand coherence and dilute its identity in viewer’s mind.
Legibility is very important. A website has to fit within the screen, while displaying everything at a time. Logo is challenged by other space filling elements like web content, advertisements, pictures etc. Web name and its logo occupy a small portion, within which it has to grab attention to the fullest. Thus logo has to be attractive, distinct, and legible. Its each letter has to be prominent and clear. If a logo can’t be read despite bearing exceptionally brilliant design, it falls flat on face. Remember, at the end of the end it bears name of the website – its sole identity. Simple, yet graceful logo always works. Your logo says a thousand words about your company.
Pictures are not graphics and do not allow resizing. Avoid them in logo. They clutter logo as well. Instead you may use a symbol.
Get set go, get a logo for your portal.
Tags: 3 Words, Alterations, Bitmap, Brilliant Design, Coherence, Conventional Practice, Different Fonts, Graphic Designer, Immaturity, Legibility, Logo Designs, Medium Internet, Slogan, Small Portion, Suffocate, Time Logo, Typeface, Vector Images, Vectors, Web Name
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