Everyone has a website these days, but every website is not attractive? Why is it so? All websites have typical website structure, yet fail miserably in terms of appeal and level of interest grabbing. Have you ever thought why some websites simply put you off and you never want to get back to it? Here are some reasons what makes a website draw thumbs down.
Foremost reason for a website to fall flat on its face is its poorly designed layout. A poorly designed layout may not only appear bad, but also lack proper user friendly structure, legibility. Many people try to save little amount of money by putting all information in a page and cluttering the webpage to the maximum level. Such layouts ask reader to scroll down and find entire information; which is highly annoying for the reader. It looks like a novel, especially when the content is long.
It’s often seen that few websites consist of bright and warm colors just for the sake of drawing attention. Such color schemes like warm red with bright yellow may surely draw initial attention, but will immediately put off a reader. He may get a headache too if exposed to such colors for long and soon leave the website. Play safe with colors, know which colors are complimentary and most importantly do justice to the website or brand. Suppose it’s a pharmaceutical company’s website, you can’t afford to keep it flashy red. If you have a corporate color you may use the same, to build your brand identity on web.
Often people think writing is a job that anyone can do and they themselves try writing, while abandoning the entire purpose of the website. Even if it costs to you, make sure you get the web content written by some expert. Make several tabs for content under different headers and make sure it’s not too lengthy. Crisp, simple yet interesting text always works. Make sure you don’t go abstract in your communication and people can easily locate your purpose behind the communication.
Several times people think of a complex name for their website or end up choosing a rare URL for unavailability of the simple ones. Instead of going for a real rare and complex name choose a simple and easy to remember name with .ORG or .NET or .UK and the like for availability sake. An easy URL is not only remembered but also talked about and passed on from one person to another.
Keep these faults in mind, and you will never end up making the same mistake like those not so good websites.
Tags: Amount Of Money, Brand Identity, Color Combination, Color Schemes, Foremost Reason, Headache, Initial Attention, Legibility, Maximum Level, Novel, Pharmaceutical Company, Poor Content, Poor Layout, Sake, Tabs, Warm Colors, Web Content, Website Structure, Writing Job
If you have a website and thinking of getting its logo done, let me tell you website logo designing is a specialized job, which calls for understanding of the medium ‘Internet’ besides skills required from a graphic designer. Website logo has to bear essence of the website and express millions of words. It not only has to be appealing, but also technically sound so that it doesn’t take too long to get loaded or to become visible.
Here are some tips for designing an effective and appealing website logo.
Never settle for bitmap. Although it’s a conventional practice these days to use vector images, but at times designers are casual about it too. Vector designs allow maximum variants, repeated resizing and alterations, color edits. Vector images allow repetitive resizing alteration without loss of picture quality.
Don’t suffocate and clutter your website logo. Let it breathe. Never use too many fonts. Preferably use a single font, at the maximum two. More than that is highly unappealing. Multi font logo designs exhibit immaturity, amateurish attempt of its designer. Remember, your logo should contain a single font. Even if the brand name is of 3 words, it can’t contain different fonts for different words. You may use one typeface for the company name and another typeface for its slogan. Too many fonts not only distract but also loosen brand coherence and dilute its identity in viewer’s mind.
Legibility is very important. A website has to fit within the screen, while displaying everything at a time. Logo is challenged by other space filling elements like web content, advertisements, pictures etc. Web name and its logo occupy a small portion, within which it has to grab attention to the fullest. Thus logo has to be attractive, distinct, and legible. Its each letter has to be prominent and clear. If a logo can’t be read despite bearing exceptionally brilliant design, it falls flat on face. Remember, at the end of the end it bears name of the website – its sole identity. Simple, yet graceful logo always works. Your logo says a thousand words about your company.
Pictures are not graphics and do not allow resizing. Avoid them in logo. They clutter logo as well. Instead you may use a symbol.
Get set go, get a logo for your portal.
Tags: 3 Words, Alterations, Bitmap, Brilliant Design, Coherence, Conventional Practice, Different Fonts, Graphic Designer, Immaturity, Legibility, Logo Designs, Medium Internet, Slogan, Small Portion, Suffocate, Time Logo, Typeface, Vector Images, Vectors, Web Name
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