In a research conducted by The Nielsen Company, it was found that the time spent on social networking sites by the Global audience has recorded a year-on-year (YoY) growth of 82% in December 2009.
On an average, the total time spent in December 2009 by the global consumers was five hours, 35 minutes and five seconds, whereas in the same month in 2008, the total time spent was of three hours, three minutes and 54 seconds.
In the same period, the number of unique users to various social networking sites also increased from 242 million to 307.4 million, which is a 27% YoY growth. (See chart below).
What it means for marketer?
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are important, but the evidence suggests that social media is even more important. One should take note of it. The rise in time spent suggests increased in engagement, which as we know creates an army of receptive audience. Therefore, marketers should use social media more profusely than they did every before.
Tags: Army, Evidence Suggests That, Global Audience, Global Consumers, Marketer, Marketers, Nielsen Company, Receptive Audience, Search Engine Marketing, Search Engine Optimization, Seo Search Engine Optimization, Social Networking Sites, Three Minutes
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