26 Feb 11 Personalize Your Email Message Like A Pro
Email marketing delivers. But only when it is crafted patiently embedding all the elements that are considered “best practices” by experts in the field. But what do experts think? Like every lesser email marketer, I have also been wondering about this question. It is when I found myself face-to-face with a study on email message personalization conducted by MarketingSherpa.
The result of this study may not answer all the pressing email marketing questions, but it will help us go multiple yards closer to creating the ultimate e-mail marketing message. The study was conducted by taking a sample size of more than 1100 email marketers. Let’s go direct to the results and see what you should do to make your email messages convert better.
81% of the respondents said that they collect and use personal name of the subscribers, whereas another 17% said that they do collect subscribers’ names but do not use it. Personalizing mail by greeting subscribers by their first name appears to be the most important tactics.
Expert email marketers also use data like lead source, company name, subscribers’ role in the company, etc., to make the e-mail message more relevant. See image below for the complete data.
So what are you planning to include? Let me know what tactics you use for personalization of email messages? I am waiting eagerly to hear from you.
Tags: Best Practices, e-mail marketing, Elements, email marketing, Email Messages, Expert Email, Face, Mail Message, Marketer, Marketers, Marketing Study, Personal Name, Respondents, Source Company, Subscribers
31 Oct 10 B2B Marketing Challenge – A Comparative Study
A lot has changed between 2009 and 2010. Some of the changes are good and some of are not, which have made the life of B2B marketers slightly more difficult. In a study conducted by MarketingSherpa to unearth the challenges B2B marketers face in 2010, it found that despite all technological developments marketing has become tougher for a B2B marketer.
In 2009, only 69% of B2B marketers said that generating high quality lead was the toughest challenge for them, but in 2010 78% marketers said so. Similarly, generating high volume of leads was big challenge for 35% of marketers in 2009, and it threatens 44% marketers in 2010.
In the study it was found that 2010 has been more challenging year for B2B marketers on every front, with an exception. In 2009, 37% marketers said that generating perceived value in “cutting edge” product benefits is a challenge. It remained unchanged in 2010 as well. Rest posed more threat. See image for example.
Tags: B2b Marketers, B2b Marketing, Challenges, Comparative Study, Cutting Edge, Edge Product, Face, High Quality, High Volume, Leads, Lot, Marketer, Marketing Study, Marketingsherpa, Technological Developments
16 Oct 10 Why Mobile is The Hottest Marketing Channel
Everyone is talking about mobile these days — from marketers to coders to users to the shopkeeper round the corner, everyone is talking about mobile. This made me wonder if it indeed is a soaring market or just a fad like gazillion others that preceded this, and I decided to look for some quantifiable data to see why a marketer should consider including mobiles in the marketing mix.
That brought me to a Gadget Ownership, 2010 study conducted by the Pew Research Center’s Internet & American Life Project in this month in the United States. The result tallied with the common belief on the matter.
The study suggested that 85% Americans own a cell phone, and only 59% and 52% owns desktop computers and laptop computers, respectively. Another 4% is said to have access to tablet computers. (See image below).
The depth of cell phone penetration has provided a never-before for marketers to reach individual customers. But do not assume that the old rules of the game will be applicable. To become successful here, you may need to rethink the rules of engagement. You should, therefore, make a move fast, before everyone else does.
Tags: Amp, Belief, Cell Phone, Desktop Computers, Fad, Gadget, Laptop Computers, Marketer, Marketers, Marketing Channel, Marketing Mix, Mobile Marketing, Penetration, Pew Research Center, Quantifiable Data, Rules Of Engagement, Rules Of The Game, Shopkeeper, Study Suggested That, Tablet Computers
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