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21 Jul 11 4 Unique Ideas for Promoting a Night Club

Night clubs have always been a craze among the youngsters, who just want to have fun and dance till they drop. But with growing numbers of night clubs every year, many good nightclubs also witness downfall in footfalls. Nightclub owners have been thinking over it, about getting new DJs, playing grooving music, offering special rates; but still not maintaining a consistent loyalty. What can be done? Here are few effective tips for your help.

Reach your target audience in a better way

Reach out your target audience; i.e. the youngsters regularly. Don’t forget you can ‘only’ make them crazy about your club. Spread pamphlets about each weekend attraction at sports clubs, fitness clubs, and college cafeterias or outside colleges, movie theaters, coffee shops, salons or wherever the youth are frequent to. You may put up posters in different places where youngsters are found.

DJ attractions

Most of the nightclubs offer special DJ attractions on weekends. To pull the crowd further, you may offer something more. Like on weekends special DJs will come over and play, and will choose a lovely couple dancing on the floor and dedicate one hour long songs for the couple exclusively; while keeping the couple always under the focus light. Or the DJ may simply choose a lucky couple who appear to be best dancer and much in love; for his or her next music album poster.

Special drinks for free

You may also run come lucky draw contest for the club visitors. Or you may choose the best dressed couple or most stylish couple who gets free unlimited drink for the evening. Many youngsters will surely go to the nightclub in hope of winning free drink and get the recognition of best couple. Make the winners wear crowns of your night club’s logo.

Get featured in newspaper

Everyone wants to feel like a star, like a celebrity and see their pictures in newspaper and magazine. It can be a great weapon of your club’s promotion. Tie up with hot selling newspaper of the town, who offer a special page dedicated to the club culture or parties of the town. Such attraction will draw more and more people to your nightclub. It can be a random photo session and lucky one may get to see their pictures in next day newspaper or it can be much more hard earned, by keeping this privilege reserved for the ones who make a beautiful couple together or rock the dance floor or impress the DJ. A picture along with name of the winner in national newspaper – who would not love such celebrity status?

Before anyone else makes these happen, get started!

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31 May 11 How to Promote a Body Tattoo Shop?

Body tattoo is not only a fashion statement but also a huge craze among the youngsters. People love to flaunt their tattoos. Still many people do not know about this body art or are not convinced much. How to appeal them? Here are some tips for promoting your body tattoo shop.

Display great designs

Unless you show caliber of your tattoo designing, people will not acknowledge your talent. Thus, start displaying various tattoo designs done by you. Show a variety of designs – including things like floral patterns, animals, birds, religious and spiritual symbols, numerical, various fonts of various languages, skeletons, dragons etc.

Talk about hygiene, scientific approach

Many people stay away from tattooing in fear of lack of hygiene, safety and the like. You need to reassure those people by illustrating in detail the scientific hygienic method adopted for tattoo job. Bring confidence in your target audience by narrating the process in all your communication strategies. Reassure them of the painless effort taken by your specialists with 100% hygienic procedure.

Temporary tattoo can bring customers

Many permanent tattoo artists do not take temporary tattoo much easily, considering it as an amateur job done for less experimental people. Don’t do this mistake. With nice attractive temporary tattoos you are not only lowering one tier of your customers and roping in business, but you are also seducing them with your expertise. If the customer leaves satisfied, may come back again and consider permanent ones too. Make sure you inform them about permanent ones and show some good designs. Offer discount for early booking.

Reach out youngsters

Do not ignore the youth, they are your customers. Appeal them, persuade them. You may put up your shop’s advertisements, posters in places where youngsters are frequent to like – coffee shop, ice cream parlor, gymnasium, sports clubs, movie theatre, shopping malls, pubs, dance clubs, amusement parks. You may also provide some percentage of discounts for couples getting it done together. You may offer special discount on Valentine’s Day.

Testimonials

Make real people – your past and present group of satisfied customers do the marketing job for you. Quote their feedback. If you have a celebrity customer that’s even better, that’s like an icing on cake.

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09 Jan 11 How to Promote Men’s Salon?

Men’s salon – it may sound very appealing, but how many men actually go to salons for beauty treatments besides mere hair cut and shaving? Very few style conscious men make an effort to groom their looks and step into a salon frequently. Are you thinking of how to promote your salon more aggressively and lure men? Here are few simple tips for you.

Trial offer

Unless people try, not many people will come to know about you or take you seriously. So get seen, heard, and felt. Trying may result into conviction and final brand acceptance. Run free trial offers. You may offer a simple facial, pedicure, head massage, or basic hair spa treatment for free to the people. Take a temporary canopy or small shop in a mall, airport’s waiting lounge, fitness club, social clubs, office cafeteria where you run free trial service for a day. Free of cost offers always lure people. If satisfied they will definitely show interest, enquire about your salon and get back to you.

Discount vouchers

Distribute discount vouchers where your target audience is located or frequently goes to. You may have a tie up with corporate offices, providing 25% discount to its employees. This way, soon your salon will be popular and talked about. You can also have tie ups with fitness centers, bars and lounges, sports clubs entitling its members and visitors discount. You may also distribute discount vouchers nearby shopping malls, coffee shops, book stores, movie theatres.

Celebrity lure

You may run contests like bringing people to the limelight and making popular overnight. You may run ‘best hair’, ‘best stylish beard’, ‘best face’ and many other contests. Publicize these contests, so that more and more people come to your salon, get things done, and aspire to win. Promise the winner of titles to be promoted as the brand endorser for next few months. It will make them popular overnight. Everyone loves to feel like a star, they can’t afford to miss it.

Co-promote

Co-promote your offerings, the popular service with the slow selling one. Suppose, most of your customers come for haircuts and hardly anyone gets hair massage done, offer a very attractive joint offer, like haircut + hair massage = $40, whereas hair cut alone bears the cost of $30. Make sure you aggressively promote such offers inside and outside the salon. This way you will not only hike sales, but also sell the lowest selling service.

Try these tips today.

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