Many people flinch just at the mention of the word marketing. They feel marketing and the practitioners of this are born deceivers, and only goal of marketers is to part them from their money. Well, to be honest, it is not like that, and I know what makes people feel that way. It the whole army of dishonest marketers that is creating this perception.
“Meeting needs profitably” is the core on which the gigantic frame of marketing is standing. And when I say, marketing meets everyone’s needs profitably then I mean it for every stake holder. For consumer it is to buy solution at the best possible price, for organization it is to grow at rapid pace, for investor it means to maximize the return on Investment, and for marketer it means meeting their goals.
All these needs are not mutually exclusive; they can be met all at once. But for this one need to broaden one’s horizon to include other’s point of view as well. To achieve this we need to consider the following:
Do not think that I am someone else. I, myself is a marketer, but like most of my fellow, I do not take people for a ride.
Tags: Ambitions, Best Possible Price, Consumers, Definition Of Marketing, Desires, Greed, Horizon, Market Share, Marketer, Marketers, Perception, Point Of View, Rapid Pace, Return On Investment, Sales Volume, Share Sales, Stake Holder, Target, Wizard, Word Marketing