16 Nov 09 What Is Marketing

Many people flinch just at the mention of the word marketing. They feel marketing and the practitioners of this are born deceivers, and only goal of marketers is to part them from their money. Well, to be honest, it is not like that, and I know what makes people feel that way. It the whole army of dishonest marketers that is creating this perception.

Definition of Marketing

“Meeting needs profitably” is the core on which the gigantic frame of marketing is standing. And when I say, marketing meets everyone’s needs profitably then I mean it for every stake holder. For consumer it is to buy solution at the best possible price, for organization it is to grow at rapid pace, for investor it means to maximize the return on Investment, and for marketer it means meeting their goals.

How can we achieve this goal

All these needs are not mutually exclusive; they can be met all at once. But for this one need to broaden one’s horizon to include other’s point of view as well. To achieve this we need to consider the following:

• Marketers need to be honest when assessing consumer’s need and/or when selling their products to meet their monthly, quarterly, or yearly target.
• Investor needs to empathize with the consumer, and marketer who are interacting in the market. They should not just focus on more and more and even more return. Being too greedy is not the answer to their problem.
• A business should understand that the number of consumers will always be limited, so they should avoid getting trapped in “perennial growth” cycle. Growth in market share, sales volume, profit, etc., should be chased but not as fiercely as companies are doing. Too much greed is not good.
• Consumers should learn to trust the marketers, and should tell them about their needs, desires, ambitions, values, etc.
• Consumers need to understand that they need marketing and marketer to search for the solutions to their problems. Marketers are not some crooked wizard.
• Consumers need to understand that for them marketer is a time-saving device, a need analyzer, and a search engine that help them find what they need.
• Regulator should see if everything is going all right. Regulator should be honest in analyzing the market condition, and if everyone is doing what he or she is required to do.
• Businesses, marketers, and investor need to be more socially responsible. They need to care for the well-being of consumers. They should think of how they can make a world a better place.

Do not think that I am someone else. I, myself is a marketer, but like most of my fellow, I do not take people for a ride.

Tags: Ambitions, Best Possible Price, Consumers, Definition Of Marketing, Desires, Greed, Horizon, Market Share, Marketer, Marketers, Perception, Point Of View, Rapid Pace, Return On Investment, Sales Volume, Share Sales, Stake Holder, Target, Wizard, Word Marketing