Current IT field related information

16 Nov 09 What Is Marketing

Many people flinch just at the mention of the word marketing. They feel marketing and the practitioners of this are born deceivers, and only goal of marketers is to part them from their money. Well, to be honest, it is not like that, and I know what makes people feel that way. It the whole army of dishonest marketers that is creating this perception.

Definition of Marketing

“Meeting needs profitably” is the core on which the gigantic frame of marketing is standing. And when I say, marketing meets everyone’s needs profitably then I mean it for every stake holder. For consumer it is to buy solution at the best possible price, for organization it is to grow at rapid pace, for investor it means to maximize the return on Investment, and for marketer it means meeting their goals.

How can we achieve this goal

All these needs are not mutually exclusive; they can be met all at once. But for this one need to broaden one’s horizon to include other’s point of view as well. To achieve this we need to consider the following:

  • Marketers need to be honest when assessing consumer’s need and/or when selling their products to meet their monthly, quarterly, or yearly target.
  • Investor needs to empathize with the consumer, and marketer who are interacting in the market. They should not just focus on more and more and even more return. Being too greedy is not the answer to their problem.
  • A business should understand that the number of consumers will always be limited, so they should avoid getting trapped in “perennial growth” cycle. Growth in market share, sales volume, profit, etc., should be chased but not as fiercely as companies are doing. Too much greed is not good.
  • Consumers should learn to trust the marketers, and should tell them about their needs, desires, ambitions, values, etc.
  • Consumers need to understand that they need marketing and marketer to search for the solutions to their problems. Marketers are not some crooked wizard.
  • Consumers need to understand that for them marketer is a time-saving device, a need analyzer, and a search engine that help them find what they need.
  • Regulator should see if everything is going all right. Regulator should be honest in analyzing the market condition, and if everyone is doing what he or she is required to do.
  • Businesses, marketers, and investor need to be more socially responsible. They need to care for the well-being of consumers. They should think of how they can make a world a better place.

Do not think that I am someone else. I, myself is a marketer, but like most of my fellow, I do not take people for a ride.

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30 Oct 09 How to Build a List of Writing Prompts

In the last blog post, I discussed about what is writing prompt and how to use it. I hope that discussion gave you some confidence to fight with the big monster we call writer’s block. In this post, I will tell you how to build a list of writing prompts to help you in time of need. Yes, I know I told you yesterday that anything can work as writing prompt as long as it helps you get out of “staring at blank page” syndrome. And I am also aware that you cannot include every kind of writing prompt in your list. Nevertheless, a list with writing prompt will help you a great deal when confronting the monster. That is why you need to build a list of writing prompts.

4 ways to build the writing prompt list

  1. Know yourself. Ask questions about your religious beliefs, your political opinion, your view of your community, and your stance on the social and economic issues confronting your community. Ask questions about your views on your community, culture, government’s policy, medical policy, etc. The idea behind this exercise is to look inside yourself and find what you are and what you believe in.
  2. See the world around you. A good writer is one who observes his surroundings. One who remains absorbed in oneself all the time can be anything but a writer. See how people around you interact, how they react in certain condition. What are their inhibitions, what they are afraid of doing, how strongly they cling to their belief, and what makes them stay together.
  3. Notice the nature. Have you seen that little green-colored insect that stays on the flower? Have you seen what the shape of the cloud was today? The point is to get close to nature and observe its beauty. It has motivated many and will not fail to motivate you as well.
  4. Take to people. Ask as many questions as you want. Get as close to people near you as you can. Know about them. Ask about their daily life, their fears, their hopes, their dreams, their ambitions, their aspirations, etc., and you will get enough material to write upon.

There are many more things that can help you build your own list, but the things that I have talked about here will help you regardless of the genre you write in.

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08 Oct 09 Why Story Matters?

The power of a story lies in its appeal to the human emotions. If the story is good then it makes us empathize with the characters. We feel the pain and pleasure of the hero. Can you connect with a PowerPoint presentation at the same level? Can you empathize with the data cells of an Excel sheet?

This is not hard to do. It is impossible to do, until and unless you are the paranoid Marvin, a crazy robot from Douglas Adams’ famous book The Hitchhiker’s Guide to the Galaxy, who often wondered about the meaning of life

Story matters because this is what we understand. Our mind can only process and make sense of things or topics that have some relation with the knowledge we already posses, and a story is a channel that helps in forming this relation. Our mind is not a computer or any data processing device designed to process unrelated information or to churn up numbers.

This is the reason why marketing communications aim to build a story –not an Excel sheet— around the product it attempts to sell. Story is what gives lifeblood to ad campaigns, charity drives, fund raising, and sports event. No one watches any sports event for the numbers, and in the real sense no one cares about the numbers. People go crazy about sports because they witness a story getting unfolded in front of them, of which their favorite sports player is a hero.

In the yester years, there was no PowerPoint presentations or Excel s sheets (I know it is kind of hard to believe now, but it is true), but people still manages to communicate values, rituals, goals, ambitions, and sense of duty to the coming generation, almost without any lost of data during the transfer. This is what provided the base for every written book that we have. Story matters because it is just because of the story that we are what we are.

Tags: , Charity Drives, Coming Generation, Data Cells, Data Processing, Douglas Adams, Excel Sheet, , , Hitchhiker, Human Emotions, , Marketing Communications, Meaning Of Life, Pain And Pleasure, , , Sense Of Duty, Sports Event, Yester Years