05 Apr 10 Best-Kept Secret Twitter Tips for Job Search (Part 1)

The best kept secrets are not those which are hidden behind 1000 locks. The best kept secrets are those that are always in front on us — too obvious to be noticed.

If you have not believed this so far then start believing in it, as nothing is truer then the above statement is. And it will become more evident when you will read the best-kept secret twitter tips for job search in this series.

Twitter, as we all know by now, is a 140-word marketing nuclear bomb. It is also referred as virtual water cooler where people talk about things that matters to them. Twitter is not just a micro-blogging tool, but it is a search engine in its own right that has the strength to overpower Google. Twitter can be used in many ways, but we will focus on using it as a job search tool. All the tips in this and subsequent posts are geared towards that only.

For a novice, twitter may look useless, but so did search engines in their initial days.

Easy-to-remember username

Username is your twitter name, and this is the first thing that a person finds about anyone on twitter. This is akin to the first part of your e-mail ID — everything before @, and you will not want your username to spoil the party. Hence, do not use your nickname or any other silly things in there. While saying that I did not mean to say that your nickname is silly, all I meant was that your username should look classy. Cheesy stuffs do not cut it. Your twitter name should also be easy to remember.

Real name for real people

Use your real first and last names in the designated space. Do not use any cool-but-idiotic-sounding words in place of the first and the last name. It will hurt your image, and create hindrance in getting a job. A person without real name does not sound like a person, at least not on the Internet.

Real picture

I know how badly you wanted to look like Brad Pitt, but the fact is you are not him then why to use his picture as your profile picture? Believe me it will not impress your employer, and most of all they will come to know it is not Brad Pitt who is applying for the job. Take my suggestion and pull that picture down, and instead use your own picture, preferably in business attire.

In the twitter profile, nothing but close-up of your own picture should be there.

Start fixing your profile now and when you are done send me your twitter URL. That’s all for today, will meet tomorrow with some more tips.

Tags: Best Kept Secrets, Brad Pitt, E Mail, Getting A Job, Google, Initial Days, Job Search, Last Names, Mail Id, Novice, Nuclear Bomb, Real People, Search Engines, Search Tool, Silly Things, Stuffs, Twitter, Virtual Water, Water Cooler, Word Marketing

Filed in Career Management with 1 Comment

16 Nov 09 What Is Marketing

Many people flinch just at the mention of the word marketing. They feel marketing and the practitioners of this are born deceivers, and only goal of marketers is to part them from their money. Well, to be honest, it is not like that, and I know what makes people feel that way. It the whole army of dishonest marketers that is creating this perception.

Definition of Marketing

“Meeting needs profitably” is the core on which the gigantic frame of marketing is standing. And when I say, marketing meets everyone’s needs profitably then I mean it for every stake holder. For consumer it is to buy solution at the best possible price, for organization it is to grow at rapid pace, for investor it means to maximize the return on Investment, and for marketer it means meeting their goals.

How can we achieve this goal

All these needs are not mutually exclusive; they can be met all at once. But for this one need to broaden one’s horizon to include other’s point of view as well. To achieve this we need to consider the following:

Marketers need to be honest when assessing consumer’s need and/or when selling their products to meet their monthly, quarterly, or yearly target.
Investor needs to empathize with the consumer, and marketer who are interacting in the market. They should not just focus on more and more and even more return. Being too greedy is not the answer to their problem.
A business should understand that the number of consumers will always be limited, so they should avoid getting trapped in “perennial growth” cycle. Growth in market share, sales volume, profit, etc., should be chased but not as fiercely as companies are doing. Too much greed is not good.
Consumers should learn to trust the marketers, and should tell them about their needs, desires, ambitions, values, etc.
Consumers need to understand that they need marketing and marketer to search for the solutions to their problems. Marketers are not some crooked wizard.
Consumers need to understand that for them marketer is a time-saving device, a need analyzer, and a search engine that help them find what they need.
Regulator should see if everything is going all right. Regulator should be honest in analyzing the market condition, and if everyone is doing what he or she is required to do.
Businesses, marketers, and investor need to be more socially responsible. They need to care for the well-being of consumers. They should think of how they can make a world a better place.

Do not think that I am someone else. I, myself is a marketer, but like most of my fellow, I do not take people for a ride.

Tags: Ambitions, Best Possible Price, Consumers, Definition Of Marketing, Desires, Greed, Horizon, Market Share, Marketer, Marketers, Perception, Point Of View, Rapid Pace, Return On Investment, Sales Volume, Share Sales, Stake Holder, Target, Wizard, Word Marketing

Filed in Marketing with 1 Comment

05 Apr 10 Best-Kept Secret Twitter Tips for Job Search (Part 1)

Easy-to-remember username

Real name for real people

Real picture

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