Current IT field related information

01 Jul 11 Tips for Salary Negotiation at Interview

Salary negotiation is an important part of any final job interview, from both the interviewer and interviewee’s point of view. Salary has to be negotiated in such a way, that both the parties remain benefited. But often poor negotiation skill of the interviewee can spoil the entire process and result into unsatisfactory output. Don’t let your poor negotiation spoil your future. Here are some tips for you.

Don’t rush towards the negotiation process

Undoubtedly salary is one of the main pulling factors behind job switching. Being tempted by better salary we often change jobs. And that’s a common interest for both you and the interviewer; since the interviewer has to pay you. That’s an obvious question which may crop up at any part of the interview process. But don’t rush towards the salary discussion. When asked you may quote your expected salary or say it can be worked out later.

Know your value first

To ask for a reasonable salary, first you need to find your own market value. Judge your value in terms of logical perception of your knowledge, experience, skills and expertise, achievements, training, brand association and educational qualification.

Organization’s pay structure

Some organizations may have their own pay structure as per the candidates’ educational levels. Defined salary structures are at times made flexible, depending on candidate’s exclusive skills or extra-ordinary caliber.  Know these pay structures before negotiating salary.

Exclusive position

In case your job position is quite unique and exclusive or you are the only one who could get through the interview process you can call for a premium amount of salary. As for example, if the concerned company keeps only one brand manager and you have been selected as the one, you can ask for a good salary package.

Industry rate
Know the industry rate first. Know how much other companies in the same industry are paying to its employees, at similar level like you. Knowing the industry rate will help you in the negotiation process to put forth a logical demand of salary.

Put your greed aside

Don’t get too greedy about money. A good company can’t be missed out for a few extra bucks. If everything is fine and you decide to join, don’t let the greed come in between. If you are getting a decent package, join it. Later on with time as you build good rapport and prove your skills salary hike won’t be a problem for you. Consider the entire package, not just winning negotiation. Too tall demand of yours may make the interviewer find you unreasonable or money minded. So be fair, gentle and not too pushy.

Let a good negotiation bring you good luck and the dream job.

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26 May 11 Tips for Effective Door to Door Sales

Door to door sales generally appear highly irritating and interfering to the person visited; but from salesman’s point of view it’s one of the prospective chances to hit the bull’s eye. If one knows and masters few tricks of effective door-to-door sales, it’s no big deal. Here are few effective tips for you.

Do not be too pushy

People hate salespersons that are too pushy and keep on nagging to sell. They are sure turn offs. Never consider your prospects as a disposal box of your product. If you find your prospect is not interested in your product, leave it there. If you become too pushy, you may end up losing the prospect forever and incur bad perception of your brand.

Don’t lose hope

With a failed trial or series of trials do not lose hope, it will show on your face and you may appear boring, sad and cold to a good prospect too. If you are not enthusiastic about your product or service, you can’t expect your prospect to find interest in it too. Staying motivated from street to door, under every circumstance, every atmosphere is important as it’s you who are ‘face’ of the brand. So appear enthusiastic, pleasant, motivated, and persuasive. Remember, your prospect is literally a ‘prospect’ for you, not your customer, so don’t expect him or her to be too receptive. They are the people who are not actively looking for your product and your visit is unexpected, interfering. Conversion rate in this type of sale is low, so accept the fact. In a failed attempt, just think it was a bad one and move on to the next with a winning attitude. Celebrate each successful sale, and stay motivated.

Little planning can be helpful

Rather than being random and ringing all doorbells on your way, with piled up rates of failure why don’t you start planning a bit and secure more chances of success? Good planning and research may help you. Know who is your target audience, where they are located, what promise they expect from you, what is their trust level, when are they available and receptive to your presentation, what motivates them etc. Choose locations accordingly. So before starting with your sales call do a thorough research on the demography and psychograph of the desired target group. Also, do not reach them in inappropriate time. Strike a balance between quantity and quality of calls.

And you are there. Go and shoot, win and celebrate.

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26 Nov 10 How Email Marketing ROI Is Perceived At Budget Time

How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?

How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?

These are the questions many online marketers are struggling with, as this knowledge will help them grow their business. To answer this question, MarketingSherpa has conducted a study titled MarketingSherpa Email Marketing Benchmark Survey by taking a sample size of more than 1,100 marketers.

The study result showed that only 38% have said that the company seemed in favor of increasing the email marketing budget in the strategic phase, as they see value in it. But this enthusiasm was not seen in transition and trail phase.

The percentage of marketers who showed reluctance to increase the budget (yet did so) in maturity phase was 38%, in trial phase this percentage shoots up to 41, and in transition phase this percentage was highest (43%).

Total percentage of marketers who refused to invest in email marketing in maturity phase was 24%, and 38% refused to give any money in transition phase, whereas, 40% reflected negative vibes in trial phase (see image).


As per the study, the decision makers seemed to be divided in their views on email marketing expenditure, but the data suggested that more and more people are willing to embrace it. It’s a piece of good news for the industry.

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