26 May 10 How to Impress Your Boss (Part 2)

In the last article I shared some of the insiders’ tips that will help you find a prominent in the good book of your boss. Taking the discussion forward, in this article I will share some more tips on the topic.

Learn to impress your boss

Always be pro-active. Don’t wait for order to work. Find solution to problems even if not assigned to you. It will unveil your potential and dedication too.
Always attend the training sessions. Broaden your horizon. It will help you to learn and grow. It also shows your interest.
Take good care of your health. A bad health could run down your productivity and all career dreams.
Know your boss’s priorities. If he judges quality by quantity, quantify your result. If he is inclined towards client satisfaction, treat client as the sole purpose of your work. Customize your working style as per your boss’s attitude towards work. No boss likes contradicting employees.
Follow your boss. If he is more comfortable with telephonic conversation that email, follow the same. Study him or her for a while before grasping and adopting his style of conduct.
Always ask questions. It will reflect your interest in work, curiosity towards new things. Ask unexpected questions reflecting your intellect and deep analytical skill. Your boss would flaunt you everywhere then.
There’s no problem in seeking or providing help. When you need help ask for it. If you are capable of lending a helpful hand, don’t hesitate either.
Do everything with a personalized touch of yours. That’s what makes you different from the rest. Do the same job in your own style. But don’t let the logic fly off. Within given limitations try to add your own style. It could be your superb style of writing or even just a small entertaining act before the big presentation.
Be punctual throughout your career life except few emergencies. Always come on time. You could reach earlier too. Reach meetings on time. It reflects responsible behavior. Don’t be absent often.
Always meet deadlines. Make sure you complete your task before the due date. At the same time quality shouldn’t be compromised.
Don’t be afraid to voice your thoughts and ideas. Your observations and ideas could be very important for the company. Speak up with confidence. Raise new points. He will definitely appreciate your concern and interest. It will also set a good tuning of yours with your boss. If he sees good potential in you, he may consult you every time when he needs to decide upon new things.
Last but not the least, always be his fan. Every boss needs a little stroke of his ego, little appreciation, little admiration and lot of flattering. Following his examples could fetch him great compliments.

Follow the tips I have shared in both the articles, and you will always make a place in the good book of your bosses.

Tags: Analytical Skill, Attitude Towards Work, Career Dreams, Career Life, Client Satisfaction, Curiosity, Dedication, Emergencies, Fly, Horizon, How To Impress Your Boss, Insiders, Intellect, Logic, Priorities, Productivity, Responsible Behavior, Sessions, Sole Purpose, Unexpected Questions

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16 Nov 09 What Is Marketing

Many people flinch just at the mention of the word marketing. They feel marketing and the practitioners of this are born deceivers, and only goal of marketers is to part them from their money. Well, to be honest, it is not like that, and I know what makes people feel that way. It the whole army of dishonest marketers that is creating this perception.

Definition of Marketing

“Meeting needs profitably” is the core on which the gigantic frame of marketing is standing. And when I say, marketing meets everyone’s needs profitably then I mean it for every stake holder. For consumer it is to buy solution at the best possible price, for organization it is to grow at rapid pace, for investor it means to maximize the return on Investment, and for marketer it means meeting their goals.

How can we achieve this goal

All these needs are not mutually exclusive; they can be met all at once. But for this one need to broaden one’s horizon to include other’s point of view as well. To achieve this we need to consider the following:

Marketers need to be honest when assessing consumer’s need and/or when selling their products to meet their monthly, quarterly, or yearly target.
Investor needs to empathize with the consumer, and marketer who are interacting in the market. They should not just focus on more and more and even more return. Being too greedy is not the answer to their problem.
A business should understand that the number of consumers will always be limited, so they should avoid getting trapped in “perennial growth” cycle. Growth in market share, sales volume, profit, etc., should be chased but not as fiercely as companies are doing. Too much greed is not good.
Consumers should learn to trust the marketers, and should tell them about their needs, desires, ambitions, values, etc.
Consumers need to understand that they need marketing and marketer to search for the solutions to their problems. Marketers are not some crooked wizard.
Consumers need to understand that for them marketer is a time-saving device, a need analyzer, and a search engine that help them find what they need.
Regulator should see if everything is going all right. Regulator should be honest in analyzing the market condition, and if everyone is doing what he or she is required to do.
Businesses, marketers, and investor need to be more socially responsible. They need to care for the well-being of consumers. They should think of how they can make a world a better place.

Do not think that I am someone else. I, myself is a marketer, but like most of my fellow, I do not take people for a ride.

Tags: Ambitions, Best Possible Price, Consumers, Definition Of Marketing, Desires, Greed, Horizon, Market Share, Marketer, Marketers, Perception, Point Of View, Rapid Pace, Return On Investment, Sales Volume, Share Sales, Stake Holder, Target, Wizard, Word Marketing

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26 May 10 How to Impress Your Boss (Part 2)

Learn to impress your boss

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