24 May 11 Why Do You Need A Creative Business Card?
Most of the people consider business card as a small piece of paper, which needs to be given to prospects for business intentions, to be remembered for the same, to avail opportunities, to send across information regarding where he or she can be contacted. Considering business cards as just a piece of paper bearing name, designation, and contact information; people do not put much mind into it. But what people hardly realize is a poorly designed or average looking business card often gets lost and that’s not always by accident, but because of the fact that we don’t care to keep them safely. Here are some reasons, which state why you need an aesthetic business card.
It travels to important hands
Have you ever wondered when you go for an interview or go to meet your clients or your prospective groom why you dress up so carefully, keeping in mind you wear the best shirt? Because, first impression has huge impact and you want to put your best foot forward. Exactly the same thing is applicable for business card. Business card is like your identity, your face before the world. When you silently give it to someone it speaks a lot about you, sends across reflection of your taste, preference, personality, attitude. And I am sure you don’t want that person to get a wrong message about you or consider you an average daily encounter. To make a mark, you need to be different, appear appealing. Don’t forget it’s not just one person whom you reach. Recipient may give away your business card to someone else as well to contact you. So your identity travels along. If it’s appealing, you get talked about and admired.
Long stay
People generally lose business cards quite often. Have you ever thought why so? It’s because most of them look boring, so people do not show an effort to keep them with much care and simply throw inside drawers, envelopes, wallet etc. But if a business card looks appealing people make an extra effort towards not misplacing it and keep it in card holder with much care, while flashing it often before others. Such business cards are hardly lost and are recalled often, talked about and perceived in a favorable manner. If a business card looks good the person who receives it also checks it with much more appreciations and holds it for long, whereas an average business card is much ignored and people simply put them in pocket soon after getting the card.
So what are waiting for? Get rid of boring business card and find a good designer to flash an appealing business card everywhere you go.
Tags: Bearing, Best Foot, Business Card, Business Cards, Business Intentions, Card Business, Creative Business, Daily Encounter, Designation, Drawers, Envelopes, First Impression, People Cards, Personality, Piece Of Paper, Prospective Groom, Prospects, Reflection, Taste Preference, Wallet
16 May 10 How to find a good Digital Printing Service
In the past few years the quality of spectrum digital printing has gone up several notches. Not just the quality of printing has improved, but so has the process of printing, hence it is imperative for you to decide before hand about the kind of printing services you want to avail, and how much are you willing to pay for it.
Once the above parameter is set, you need to do some quality check so that the sweetness of memory you have captured in the pictures does not get soured by the low quality of print’s output. You need to determine certain things before you give any company the responsibility to print your memories on pieces of papers.
For home users
Before finalizing a spectrum digital printing service provider, always keep in mind that it is not just the photos that you are sending for print, it is a piece of memory that you want the digital printing company to cut up on the finest piece of paper. If you approach a printing company with this mindset then you definitely will succeed in finding a good Digital Printing service provider.
For business users
You should adopt the same approach that has been suggested above for home users when searching for offset printing services providing companies. This helps you keep your needs and requirement in the center while deciding on a printing company. It also saves you from getting lured by the freebies and frills offered by the printing company, which in fact, will not do you any good if your business suffers because of the bad quality of printed marketing materials (flyers, business cards, brochures, and catalog, etc.).
Printing Services Checklist
Personal or business, whatever kind of printing requirements you have, you should first filter the available options using the questions written below before you choose a company for your printing job.
- For how long the printing company is in business?
- What kinds of printing services do the company offers?
- Are the technicians employed by the printing company qualified enough?
- What kind of paper will the company use?
- Does it have experience in printing the kind of work you have?
- Can the service provider show you the work it has done in the recent past?
- Is the company charging too much?
- Can the high price be justified by the quality of printing it provides?
- Which image format (TIF, TIFF, JPG, EPS, AI, PSD, or PDF) does it accept?
- What color modes does the company accept?
- And what image resolution does the company accept? Does it matches with the image you have?
- How many days will the company take to complete the assignment?
- What kind of clients does the printing company has? (This question becomes more important, if you are looking for an offset printer to get your marketing materials printed.)
- Can the company give reference to any known business unit in your locality that has used its services? (This is also important for business users).
- Does the company offer image enhancement and photo optimization services?
- How Far is the printing company from your location? If the unit is far away, will it offer pick-up and drop?
- Can you send large images files in e-mail attachments?
The Digital Printing service provider that passes the test with maximum “yeses” should be given the preference. This test is very important; therefore, I will suggest searching the Internet for reviewers who reviews Printing Services, if you cannot find time to run the company through the checklist yourself.
Tags: Bad Quality, Business Cards, Business Users, Digital Printing Company, Digital Printing Service, Flyers, Freebies, Home Users, Low Quality, Marketing Materials, Mindset, Notches, Piece Of Paper, Printed Marketing, Printing Job, Printing Requirements, Printing Services, Quality Check, Spectrum Digital, Sweetness
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