28 Jan 11 How to Satisfy Your Visitors with Your Writing in 2011

We have come a long way since we first started typing words and sentences for the website. The novelty factor associated with reading “free content” has long been overspent. People now get free content delivered to their mails in tons. Even the use of keywords in all types of tags has long passed its “use by date” mark.

In 2011, SEO and writing is going to change big time as the rules of SEO game has changed and so has the readers’ mindset. People have stopped paying attention to copy that looks crappy, as lot of bad content has been littered on the Internet.

Not just the search engines, but users even are a lot more conscious of the value your content adds to his or her life, and after the introduction of snapshot feature in Google SERP, it has become more difficult for badly written content to make its way to the customers’ computer. Even when it gets a chance to get there, they are quickly thrown out.

So how to make a content interesting both for people and machine?

To make your content interesting for your readers you need to do the following:

Use the language that your visitors converse in.
Provide them the value they are looking for.
Do not just write anything. Do a research before delving into the actual writing process.
Read blog comments, forum posts, and watch YouTube videos to see what your customers are getting and what their requirements are.

Following the handful of tips given above will take your writing business to all new height, but how to make the same content accessible for machines (search engine bots).

If you are new to the field then the fact that you have to write content for machines as well may make you cringe, but this is what we all have been doing since always in the name of SEO content. We have been working to satisfy the needs of machine, so that it could display our websites when visitors come searching information on the topic we are writing.

To make your content standout with machines you need to do the following:

Do not write for the machine. Even it does not want anything to be written exclusively for it.
Place important keywords and other related terms at appropriate places.
Do not go overboard with optimization.
Write with audience in mind and SEO should be the secondary thought.

Content written for the two groups that we talked about above should not be mutually exclusive. You need to write content that meets the needs of both of them. This is not very difficult, all you need to do is practice.

Tags: Big Time, Converse, Cringe, Forum Posts, Game, Google, Handful, Keywords, Mindset, Paying Attention, People, Search Engine Bots, Search Engines, Sentences, SEO, Serp, Snapshot Feature, Standout, Watch Videos, Writing Process

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07 Aug 10 What’s Stopping You from Being a Successful Freelance Writer?

Have you ever asked this question? And if you did what was the answer? Was it related to your skills, or your attitude, or your perception?

I am asking this question because these are the things that stop most of the people from making it big in the freelance writing career. Let’s examine each one of them so that we can get idea about what to avoid, and make it big as a freelance writer.

Do not know enough

This is a classic trap that engulfs everyone who has self doubt about one’s quality. It makes you believe that you are not qualified enough for the job. You should, therefore, stay clear of the job, and should never even try to get closer.

I have this to tell you about “the skill” problem: no one is too qualified or too less qualified for the freelance writing job, or for any other job. We all, indeed, have shortcomings, but those are mere matter of proper training, and some research, which is easier these days than it ever was in the history of mankind.

I have no time

This is another classic excuse. People always complain about lack of time for following their dream. They say they are too busy working in the offices, managing their families, and securing better life for kids and spouses. Sure they are very important, but these things could not be a reason for your “I do not have time” mindset. What is behind this “no time” mentality is the lack of organization and schedule. Make a schedule for writing, and stick to it. When I say make a schedule, I do not mean to suggest making a schedule for writing daily. It could be for weekends as wells.

There is no future in it

This is a very short sighted reply I have heard from the freelance writing quitters. They say why join freelance writing. There is no future in it. I will suggest them to look outside the window, take binoculars if needed, and see how the media is operating — online as well as real world. They all source content, and a large portion of content is sourced from freelance writers. They is future in it, dude.

What else is stopping you from taking a freelance writing career? Waiting to hear from you.

Tags: Asking This Question, Attitude, Better Life, Binoculars, Conte, Excuse, Freelance Job, Freelance Writer, Freelance Writing Career, History Of Mankind, Lack Of Time, Large Portion, Mentality, Mindset, Perception, Real World, Reply, Self Doubt, Shortcomings, Source Content

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21 Jul 10 How to Handle Client’s Objections?

No matter what business you are into, and what is the nature of clients you have, every client or customer (whichever term is applicable for you) has certain objection that needs to be handled before it open his wallet for you. This is one fact of any business, whatsoever.

There is another fact, and it is related to objection handling. No matter what objection your clients have, or what problem they say they have, you can handle it and that too by following a set of steps given below.

Sincerely listen to what he has to say

Do not object or stop your client from speaking his heart out. Cutting him short is a sign of weakness. Let him speak not only and try to understand his point of view on the matter at hand. More so because he may himself tell you the answer to the objection he has raised.

Make him talk

If your client is not the kind who bares his heart out then make him talk. Ask questions that will make him reveal more about the objections. More often than not clients reveal the solution when talking about their objections, so make them talk.

Ask questions related to the objection your client raised

Ask questions to unearth the reason behind the objection raised by your client. Quite often, the issue raised by the client is mere a disguise (or external appearance) of the real objection he has. You need to ask relevant questions so that you can unearth the real reason behind his denial to make a purchase now.

Do not try to prove them wrong

Proving your clients wrong is the worst thing you can do in a sales situation. You are not there to win a debate, so do not go with that mindset. Let you client speak about his problem, and except that whatever he says is write, after all he is the one who is there stuck in a problem.

Be gentle to him, and even if you have to say that your client is wrong, say it in a way that it does not hurt his ego. It should not appear that you are playing the one-upmanship game. Make him realize that you are trying to solve his problem by understanding his point of view of the situation.

Take notes

This is vital, and notes taken when the client was talking will also help you in addressing his concern. Take notes, but not in a way to break is stream of thought. Your note taking should go undetected.

The things I have discussed above about objection handling are very important. You need to cultivate yourself in such a way that the above given objection-handling technique becomes part of your nature. Inculcate these into yourself, and practice it until it becomes your nature.

Tags: Debate, Denial, Disguise, Ego, External Appearance, Game, Heart, Mindset, Objection, Objections, Point Of View, Real Reason, Relevant Questions, Wallet

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