15 Jun 11 How to Promote A Library?
These days, people are not so inclined towards the habit of visiting a library, flipping through books, sit and read for hours. With growing habit of e-book reading, downloading books from internet and growing lack of interest in reading; people are being less frequent to book libraries. How to spread reading habit and draw more readers to the library? Here are some tips.
Promote reading as fun
As youngsters these days look down upon reading habit and consider reading as a habit of old people, number of youngsters in library is diminishing day by day. So to bring more readers to your library you need to attract the youngsters, draw their attention, and seduce them with fun factor. It’s important to convey that reading is fun and fruitful, a sword with double edge. In all your communication, promote reading as sheer fun. It keeps one engaged, entertained, motivated, enlightened, and enriched. Make sure your communication conveys that reading has no other substitute. To make reading factor fun in the library you may also have to make few changes and make it more interactive. You may make books browsing more modern and interactive by introducing digital touch screen method. You may offer juice centre, coffee shop within the library premises for refreshment purpose. You may also provide attractive book markers, cozy reading corners, audio books for further enjoyment.
Make it a part of holiday activities
Often kids in their summer vacation plan to go for summer camps, sports, hobby clubs etc; but hardly consider reading book as a holiday activity. You may advertise special summer collection of books, special summer reading packages and fun activities like visit of renowned writers to the library, open discussion with writers and many more activities within the library. With such activities, you can draw lot of kids to your library in summers.
Attract old people
Most of us neglect old retired people and do not consider them as important target market; whereas they are potentially big group of target audience, who can prove to be quite loyal and dedicated group of customers. Since old people have lot of time in their hand and look out for leisure reading, they can be a potent group of customers.
Giveaway awards
You may count highest number of book borrowers and readers (hours spent in library) each month and announce their names as ‘star readers’; by offering free books or free stationeries. Display their names everywhere. This way, people will remain motivate to read more and more.
Now help your library to grow. Implement these tips.
Tags: Attractive Book, Audio Books, Book Libraries, Book Markers, Book Reading, Coffee Shop, Collection Of Books, Double Edge, e book, Fun Activities, Hobby Clubs, Holiday Activities, Holiday Activity, Lack Of Interest, Library Premises, Reading Book, Reading Habit, Renowned Writers, Target Market, Vacation Plan
31 May 11 How to Promote a Body Tattoo Shop?
Body tattoo is not only a fashion statement but also a huge craze among the youngsters. People love to flaunt their tattoos. Still many people do not know about this body art or are not convinced much. How to appeal them? Here are some tips for promoting your body tattoo shop.
Display great designs
Unless you show caliber of your tattoo designing, people will not acknowledge your talent. Thus, start displaying various tattoo designs done by you. Show a variety of designs – including things like floral patterns, animals, birds, religious and spiritual symbols, numerical, various fonts of various languages, skeletons, dragons etc.
Talk about hygiene, scientific approach
Many people stay away from tattooing in fear of lack of hygiene, safety and the like. You need to reassure those people by illustrating in detail the scientific hygienic method adopted for tattoo job. Bring confidence in your target audience by narrating the process in all your communication strategies. Reassure them of the painless effort taken by your specialists with 100% hygienic procedure.
Temporary tattoo can bring customers
Many permanent tattoo artists do not take temporary tattoo much easily, considering it as an amateur job done for less experimental people. Don’t do this mistake. With nice attractive temporary tattoos you are not only lowering one tier of your customers and roping in business, but you are also seducing them with your expertise. If the customer leaves satisfied, may come back again and consider permanent ones too. Make sure you inform them about permanent ones and show some good designs. Offer discount for early booking.
Reach out youngsters
Do not ignore the youth, they are your customers. Appeal them, persuade them. You may put up your shop’s advertisements, posters in places where youngsters are frequent to like – coffee shop, ice cream parlor, gymnasium, sports clubs, movie theatre, shopping malls, pubs, dance clubs, amusement parks. You may also provide some percentage of discounts for couples getting it done together. You may offer special discount on Valentine’s Day.
Testimonials
Make real people – your past and present group of satisfied customers do the marketing job for you. Quote their feedback. If you have a celebrity customer that’s even better, that’s like an icing on cake.
Tags: Animals Birds, Body Art, Body Tattoo, Coffee Shop, Communication Strategies, Dance Clubs, Fashion Statement, Floral Patterns, Hygienic, Movie Theatre, Shopping Malls, Skeletons, Spiritual Symbols, Sports Clubs, Target Audience, Tattoo Artists, Tattoo Designs, Temporary Tattoo, Temporary Tattoos, Youngsters
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