These days reading habit has witnessed a diminishing fall among the younger generation. Well, blame it on lifestyle or availability of too many options nowadays kids do not like to read much and prefer television watching, Internet surfing and going to pub with friends over reading in leisure time. Libraries these days are vacant and mostly occupied by old retired people, as not much youngsters are keen to take membership. How to deal with such problem, when youngsters prefer Internet over a library? Here are some tips.
When youngsters are so frequent to Internet these days, make the most of it and use it as a medium to reach them and draw them to the library.
It’s very important to have your presence on the Internet, and tell your target group that you are not behind any globally renowned library. This will make your library appear updated, concerned about changing trend and demand. But building a website won’t be enough. You need to be different from others and the more interactive your website is the higher the chances you have to captivate the younger audience. You may make it interactive by keeping interesting down-loadable widgets, virtual bookmarks for eBook reading, puzzles, riddles etc.
Since these days every person is on Facebook and it is such a rage among the young people, make the most of it. Make a page for your library and draw fans. Run contests for free gifts or discount on membership fee, discount for referring to a friend, free stationeries like bookmarks, stick on pads, pens etc. You may run interesting polls and frequently update status to keep your target group interested. You may also buy Facebook advertisement space and advertise your library there.
You may dedicate a section in your website called ‘News’ or ‘what’s new?’ where you can talk about the new additions in your library. You may send similar message through newsletters, blog updates and Facebook or Twitter. People should know that your library is not age old and outdated. Talk about new books in brief and the author’s details.
Youngsters are more interested in seeing interesting films, shows, soaps, documentaries than reading books always. Lure them with your audio-video collection and issue an extra DVD for next 15 days when issuing a book for home. This way they will remain more motivated to take home book and read within 15 days time.
What are you waiting for? Try these ideas right away.
Tags: Advertisement Space, Building A Website, Facebook, Free Gifts, Interactive Website, Internet Surfing, Leisure Time, Membership Fee, New Additions, Reading Habit, Renowned Library, Riddles, Stationeries, Stick Pens, Target Group, Time Libraries, Virtual Bookmarks, Widgets, Younger Generation, Youngsters
These days, people are not so inclined towards the habit of visiting a library, flipping through books, sit and read for hours. With growing habit of e-book reading, downloading books from internet and growing lack of interest in reading; people are being less frequent to book libraries. How to spread reading habit and draw more readers to the library? Here are some tips.
As youngsters these days look down upon reading habit and consider reading as a habit of old people, number of youngsters in library is diminishing day by day. So to bring more readers to your library you need to attract the youngsters, draw their attention, and seduce them with fun factor. It’s important to convey that reading is fun and fruitful, a sword with double edge. In all your communication, promote reading as sheer fun. It keeps one engaged, entertained, motivated, enlightened, and enriched. Make sure your communication conveys that reading has no other substitute. To make reading factor fun in the library you may also have to make few changes and make it more interactive. You may make books browsing more modern and interactive by introducing digital touch screen method. You may offer juice centre, coffee shop within the library premises for refreshment purpose. You may also provide attractive book markers, cozy reading corners, audio books for further enjoyment.
Often kids in their summer vacation plan to go for summer camps, sports, hobby clubs etc; but hardly consider reading book as a holiday activity. You may advertise special summer collection of books, special summer reading packages and fun activities like visit of renowned writers to the library, open discussion with writers and many more activities within the library. With such activities, you can draw lot of kids to your library in summers.
Most of us neglect old retired people and do not consider them as important target market; whereas they are potentially big group of target audience, who can prove to be quite loyal and dedicated group of customers. Since old people have lot of time in their hand and look out for leisure reading, they can be a potent group of customers.
You may count highest number of book borrowers and readers (hours spent in library) each month and announce their names as ‘star readers’; by offering free books or free stationeries. Display their names everywhere. This way, people will remain motivate to read more and more.
Now help your library to grow. Implement these tips.
Tags: Attractive Book, Audio Books, Book Libraries, Book Markers, Book Reading, Coffee Shop, Collection Of Books, Double Edge, e book, Fun Activities, Hobby Clubs, Holiday Activities, Holiday Activity, Lack Of Interest, Library Premises, Reading Book, Reading Habit, Renowned Writers, Target Market, Vacation Plan
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