Current IT field related information

08 Jul 11 Online Promotion tips for an E-book Reader

E-reading devices have witnessed growing popularity in recent time; irrespective of age, location and sex. Since this device comes really handy, and can be used to read e-books at any point of time, anywhere without any hassle. But the market has many e-book readers available, coming from giant companies. How do you think your eBook reader will combat the competition and draw sales? Here are some promotional tips for your help.

Interactive website

To really stand out from the competition you need an attractive website, which is highly interactive and self explicit. Don’t forget if the product, its usage and features don’t look attractive enough no one will buy it. So make sure display picture looks alluring, illustrating its features in detail. People should be able to further zoom in to the picture, rotate it, and see from every corner in detail. Point out all parts and their functions. There should be couple of videos showcasing demonstration, usage and testimonials of users. You may also include some quality test videos in your website to appear credible.

Some discount

When big dads are around and you are constantly threatened you have to offer your product at a reasonably lower price to appeal to the mass.

Advertise at e-book selling sites

There are many instances when people buy e-books or avail free open source download sites. If you advertise your book reader device there, you are actually talking to your right target market. You have banged right on your target. Make sure your advertisement is attractive and easily grabs attention. Many e-book buyers may use computer or laptop to read a book and are looking for a good reading device. In such case your advertisement can’t escape their attention. You may have a tie up with the website in particular and offer good discount to the people who will buy within some given time.

Testimonial reviews

Reviews of past buyers and users can be extremely helpful for you. Motivate your users to write honest reviews. You may display them in your website or advertisements.

YouTube videos

Start circulating videos in and other popular video directories. People quite often check out new devices in these sites. You may display operational videos, testimonial videos, quality check videos, expert videos, research videos etc. The more people know about you, will find you transparent, credible and worth buying. People may comment there are put their queries, make sure you answer them all.


Last but not the least; make your website search engine optimized. Optimize keywords effectively. If people are looking for an eBook reader your name should come in the first page preferably. A high ranking in search engine helps to secure good traffic.

Start promoting your e-book reader device today.

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