Headline of advertising commercial or a book or marketing collateral is supposed to be the most important and attention grabbing part of the same. A headline is supposed to make the thing stand out from the clutter, draw immediate attention of the viewer. The copywriter can grab attention of the viewer with a wide variety of headlines. There can be several types of headlines as given below.
There can be headlines that put forth questions like – ‘Did you know 80% of women love our shampoo?’ or ‘How often do you need to de-tan your skin?’, ‘Are you spending too much in Insurance?’ These questions not only grab attention fast, but also stir interest and provoke thoughts. People soon relate to such questioning headline and move on to the next segment of the advertisement to find out the solution.
There are many advertisements that put forth its customers’ words to sell the products or services. This trick always works, as people consider it as a proof of the brand’s credibility. Not all provide testimonials of real customers, but when used such strategy can be effective. It may go like this ‘This oil has lessened 70% of our health problems’. Put name, location, age of the customer speaking to make it appear more credible. You may take permission of that particular customer.
There are headlines talking straight to the viewer, in a direct tone. These are effective at times. Special offers, heavy discounts, inauguration – such announcement oriented advertisements adopt straight on face tone. Examples, ‘Grab last few days of 50% discount’, ’50 free laptops with Bike purchase’.
Then there are headlines, which announce some news like ‘Finally, A detergent is here which actually works’. Such announcement of news – like something new has come up always works.
There are headlines, which ask you to do something. Such headlines are strong and are developed to encourage the action towards some benefit. They mostly start with a verb. Like, ‘Say no to plastic’, ‘stop drinking while driving’, ‘Stop abusing the minor’.
Let me know which one is your favorite.
Tags: Advertisement, Advertisements, Advertising, Bike Purchase, Clutter, Copywriter, Credibility, Detergent, Few Days, Free Laptops, Headlines, Health Problems, Inauguration, Marketing Collateral, News Headline, Proof, Segment, Shampoo, Special Offers, Testimonials
An effective newsletter is not just flawless English, error free grammar and mechanical style. It’s a lot more. A newsletter has to be interesting, relevant, and informative. Here are some useful tips for your help.
Newsletter is totally dependent on its content and its relevance. Know what you wish to say, followed by the art of saying it. Know what you wish to convey in a specific month of the year. Suppose you are a restaurant owner and you wish to promote your mocktails during summer, then convey the same in that month’s newsletter. Pick up a topic each month and relate it to your product or service.
Define you target audience before starting with your newsletter. Know demography, psychographic construct of you audience. Knowing more about them will help you to develop content of the newsletter while keeping tone, manner, and mood of the newsletter apt. Suppose you are selling an anti-ageing crème to the middle aged women, you should know how to approach them, what should be your style of communication and the like. You can’t afford to lose their interest because of inappropriate style.
Don’t make big claims without supporting source of facts. Do ample research before making statements. This way you will not land up into problems too. Include facts, statistics, graphs, expert opinions, quotes supporting your research. Such data always build credibility. But don’t forget to mention the source.
It’s good headlines which instantly draw attention towards the newsletter. Make sure the headline is extremely hard hitting and catchy, evoking curiosity. To make newsletter easy to read break the content into few paragraphs with sub headings.
Make sure your newsletter has audience friendly, easily comprehensive language, which people can relate to. Avoid technical jargons, too long sentences.
A newsletter filled with grammatical errors, spelling mistakes is highly avoided. Apart from the writer, ask someone else to do the job. Mistakes show writer’s lack of concern, interest, and unprofessionalism. If a brand is laughed at, it is hardly taken seriously. So avoid this.
Now get started with it.
Tags: Credibility, Curiosity, Demography, Free Grammar, Graphs, Heading, Headings, Headlines, Lingo, Mechanical Style, Middle Aged Women, Mocktails, Month Of The Year, Paragraphs, People, Relevance, Restaurant Owner, Sentences, Statistics, Target Audience
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