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15 Oct 10 Cold Prospecting – Which Medium to Use?

Many marketers look at cold prospecting tools with much disdain. They contempt the use of such tools, but many among them secretly use some of these as well. My stand at this should not be seen either as in favor or against it, for the mere goal of this article is to tell you what tool to use, if you have to use cold prospecting to grow your business.

What are the tools of cold prospecting?

Ideally, any tool that connects you with your audience could be uses for cold prospecting, but practically, many of those tools cannot be used because of the expense involved. Typically, a business will use one or more of the following communication tools for cold prospecting:

  • Call on cell phones
  • Call on landlines
  • Text messages
  • E-mails
  • Direct mails on home or office address

Each of the above tools are also overused (read abused) tools, and that is why all the unsolicited attempts to get in touch with your future market are considered spam or junk. This perception is not too far from reality. It is such perception that renders these tools useless?

Then how to use any?

This is a natural question that springs out in the mind. But the good news is that there is a way to put these tools in use, which I going to outline below.

  • The very first rule of cold prospecting is moderation. Do not go on steroid. Everyone equally hates, and some hates more, cold callers. But not all the time. At times people are receptive to the messages they receive. Do not bombard users with multiple calls or multiple variants of your message. They are already too bogged down by such messages.
  • Once a user expressed his unwillingness to buy your product or services, strike out his or her name from your database. Your database software should have a list of out of bound contacts, whom you should never contact.
  • Instead of cold calls, send emails, text messages, and creatively done postcards to suspects. These are less intrusive mean of communication.
  • Never call in the peak time or the peak season when your suspects are busy doing their important works.

Take the above precautions, and you will increase your chances of acceptance. Your cold calls will not remain as mindless.

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23 May 10 How to Write a Good, Captivating CV?

A Curriculum Vitae is an ‘advert’ to sell yourself to the employer. It’s also known as ‘Resume’. A CV is sent to the employer while applying for the given job; or while enquiring if jobs are available with the employer. A CV should reflect you at the best possible way, as it’s your written representation and first chance to impress. An employer may receive thousands of CVs, but choose only the good ones. So give your best shot while crafting your CV. Follow the given tips.

General guidelines

  • A CV has to be typed in word-processor, well formatted on a piece of A4 good quality paper. Print should be clear. Do not use too many variants of font sizes and styles. Make the headings bold/underlined. Don’t hesitate to leave plenty of white space around. It should look neat and professional. Use bullets wherever subsections are required.
  • Use spell-check command after completion of writing. Accurate spelling and grammar are essential.
  • A CV should not be more than 2 pages long. Be concise yet informative; as CV is appetizer not the main course of food. Just put relevant and important things on paper. Each page should be printed on a separate sheet of paper.
  • Don’t write ‘Curriculum Vitae’ on top, that’s quite obvious.
  • While applying for a specific job, bring your relevant skills on paper. Don’t unnecessarily add irrelevant skills in your CV.
  • Be honest and truthful. Don’t omit information (which you don’t want employer to know) and neither communicate inaccurate and misleading information. Addition and deletion of information may actually drag you into problems.

Things to be included in CV

  1. Personal Details
    • This would include name, address, phone number, email id, website.
  2. Educational Qualification
    • Mention names of institutes, names of courses, marks achieved and year of passing. Most recent one comes first.
  3. Work Experience
    • The recent work experience first. Name of the employer, designation, duration and year of working, job responsibilities, clients worked with – are to be included here. Even part-time jobs or summer trainings can be included.
  4. Awards and Achievements
    • If you have achieved any title in your career or academic span, feel free to flaunt it here in detail (title, year, cause, provider’s detail). Even small achievements, titles and awards earned can be mentioned.
  5. Skills
    • Languages known, computer-knowledge, driving skill can be included.
  6. References
    • It’s recommended to put names of two references – one academic (teacher or project supervisor) and one person from your employer (your ex-colleague/supervisor/manager). Make sure you take permission of the given people before including their names. With due permission give their names, contact information, work information briefly.

Tags: Accurate Spelling, Address Phone Number, Advert, Appetizer, Cvs, , Enquiring, First Chance, , , Quality Paper, Relevant Skills, Resume Cv, , , White Space, Word Processor, , Write Curriculum Vitae, Write Cv

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