Written by: bikram
Many marketers look at cold prospecting tools with much disdain. They contempt the use of such tools, but many among them secretly use some of these as well. My stand at this should not be seen either as in favor or against it, for the mere goal of this article is to tell you what tool to use, if you have to use cold prospecting to grow your business.
Ideally, any tool that connects you with your audience could be uses for cold prospecting, but practically, many of those tools cannot be used because of the expense involved. Typically, a business will use one or more of the following communication tools for cold prospecting:
Each of the above tools are also overused (read abused) tools, and that is why all the unsolicited attempts to get in touch with your future market are considered spam or junk. This perception is not too far from reality. It is such perception that renders these tools useless?
This is a natural question that springs out in the mind. But the good news is that there is a way to put these tools in use, which I going to outline below.
Take the above precautions, and you will increase your chances of acceptance. Your cold calls will not remain as mindless.
Tags: Attempts, Audience, Cell Phones, Cold Callers, Cold Calls, Communication Tools, Contempt, Database Software, Disdain, Future Market, Marketers, Moderation, Natural Question, Office Address, Peak Time, Perception, Postcards, Prospecting Tools, Text Messages, Variants