I wrote about using Twitter to build your business interests before. But that information is almost useless if you don’t know how to write effective tweets. You have to know what you’re doing, and the inner workings of Twitter, in order to garner the most attention. The biggest part of building interest and your account, is using your tweets as effectively as possible.
Building an audience isn’t so much about what you write yourself, but how you communicate. Your Twitter account, if you’re using it to sell an idea, business, or product, needs to become a community forum. Your tweets are only useful if you can guarantee people are reading them. The way to do that is to build followers, and the best way to build followers is getting them involved.
Make use of Twitter’s search function. See what people are saying involving your concepts or business, and reply to them through your page. Ask questions, or comment on tweets that they’ve made regarding you. Start a running dialog, so that they’ll gain more interest and also mention you on their page, which will also build interest with a new audience.
Consider how useful the ability to re-tweet really is. By re-tweeting you draw attention to a comment someone else made, and put your own spin on the material. This will be noticed by the original tweeter, and your audience. Both can work to build the traffic on your page, and the more meaningful views you’ll garner.
Finally, everyone likes pictures, especially search engines. The more pictures you use, the more people will be drawn to your page. I’m not talking about pictures of anything. But try to upload meaningful and visually insightful pictures that relate to your Twitter page as often as possible. These will get more comments, and more chances for re-tweets. Both of which are necessary to build your page.